It’s a Wonderful Life as a Content Marketer

December 20, 2016

Content Marketing Strategy Guide
“Let’s say someone rounded up all your content and placed it in a box like it never existed. Would anyone miss it? Would you leave a gap in the marketplace?”  - Joe Pulizzi in Content Inc.

Now that virtual reality is a full-fledged thing, I’m thinking there should be some type of "George Bailey Experience" at next year’s Content Marketing World event.

Here’s how it works. You take a content marketer who is feeling down and you hook them up with a gentle angel who gives them perspective. The angel takes them on a journey through homes and offices to see the faces behind the analytics dashboard. Finally, the marketer is able to enjoy seeing actual audience members lean into the screen, their eyes darting back and forth as they consume the marketer’s content. After witnessing all the smirks, interested eyebrow raises, and enthusiastic shares firsthand, the marketer removes the VR headset and hustles back to their work, more inspired than ever – ready to build skyscrapers a hundred stories high, bridges a mile long…

It can be easy for marketers to feel non-essential now that nearly every company creates content. But in reality, it’s never been a better time to be a marketer. It wasn’t long ago when access to the masses was reserved for a few select players with big budgets. Now, anyone with a point to make can get their message in front of the right people. Anyone with an idea can capture the attention of an entire industry. We have a seemingly endless amount of resources, tools, and platforms at our disposal to create, collaborate, and share.

My colleague Jason Miller likes to say there’s a virtual Ph.D. in Marketing on the Internet for anyone who is willing to go looking for it. With all this power to control our own futures, and with an emerging wave of technology that will allow us to create incrementally cooler experiences for people to enjoy, what’s not to be optimistic about?

We created The Sophisticated Marketer’s Guide to Content Marketing to help marketers take control of their content programs once and for all. This 100+ page all-in-one gift on B2B content marketing contains everything you need to lay a solid foundation from which to build your content skyscraper.

Download the guide to learn:

  • How to create a business case for content marketing at your company, sell it to your executives, and demonstrate results
  • Strategies for combining “Big Rock,” thought leadership, and influencer content to 10x your results
  • How to activate your organization’s employees to create and amplify your brand’s content
  • The essential tools for managing and producing content

Will you miss The Sophisticated Marketer’s Holiday Box Set when it’s gone? Why chance it?

Get all four Sophisticated Marketer’s guides, including The Sophisticated Marketer’s Guide to Content Marketing, in one convenient box set. And as a double bonus, we’re including the first ever audio version of The Sophisticated Marketer’s Guide to Content Marketing. It pairs perfectly with holiday travel plans.

It’s all yours for free, but it’s only available while the calendar still reads “2016.” So grab your box set today.