Marketing Book Worth a Look: It’s Not Rocket Science, by Mary Spio

November 26, 2016

It's not Rocket Science Mary Spio

It’s incredibly difficult to become a break-out, runaway success. It takes hard work, intelligence, and luck to 1) have a big idea, and 2) see it all the way through to reality. Who would ever say this complex process is “not rocket science?”

That’s the claim Mary Spio makes in her new book, It’s Not Rocket Science: 7 Game-Changing Traits for Uncommon Success. And she’s uniquely qualified to stake that claim: She is literally a rocket scientist.

Mary started as a barefoot kid in Ghana with few resources and few options open to her. Today, she runs CEEK VR INC, a marketing company pushing the boundaries of what virtual reality can do. Along the way she became an aerospace engineer and racked up several patents for Boeing. You know, the standard career trajectory.

I recently read Mary’s book. It’s life-changing stuff for anyone, but especially for marketers. Having the chance to interview her on the Sophisticated Marketer’s Podcast made me feel like I was talking to someone who is not only shaping the future; she may already be living there.

It’s Not Rocket Science is a recommended read for anyone looking to change the world, reinvent an industry, or just enhance their own personal development.

Take a Look: It’s Not Rocket Science: 7 Game-Changing Traits for Uncommon Success, by Mary Spio

Mary was kind enough to sit down and talk a little bit about why she wrote the book, who it’s for, and what key points she hopes you’ll learn from reading it. Here’s what she had to say.

Why Mary Wrote It’s Not Rocket Science

There were two major factors that contributed to Mary’s creative process. First was an attempt to capture the current zeitgeist of entrepreneurs making amazing achievements: “I wrote the book because we are in a time of extraordinary breakthroughs, unicorns and moon shotters; people want to know how others are able to achieve the seemingly impossible,” Mary says.

Second, Mary was driven to tell the stories she collected throughout her touring and speaking career. “It’s Not Rocket Science is a direct answer to the many questions I received touring and speaking around the world as an ambassador of Entrepreneurship and Innovation with the U.S. Department of State,” Mary says. “The book is a very personal collection of conversations, interviews, practical insights and actionable resources from the world’s most successful and inspiring entrepreneurs. From the guys who built Tencent into a $255 BILLION digital powerhouse to Oprah Winfrey’s dad on the steps he took to shape her future.”

Who Should Read It

According to Mary, there’s only one audience her book is not for: those who are too timid to dream big. “I wrote It’s Not Rocket Science as a guide for entrepreneurs, people who want to make an impact in their careers or industry and anyone looking to do something extraordinary; i.e., take a moonshot (Moon Shotters). A moonshot is a dream/goal with the potential to impact billions of people,” Mary says. “Many people have moonshot dreams, but are too afraid to act on them. As Ellen Johnson Sirleaf best put it, ‘If your dreams don’t scare you, they are not big enough.’ And if they do – then here’s the book for you!”

What You Will Learn

Mary hopes to inspire and equip readers to take moonshots of their own. “I want readers to take the journey to breakthrough achievement and success (however they define it) by developing the ‘moonshot’ mindset, which is the understanding that life is truly whatever we imagine it to be; and that if we are intentional about what we want to achieve anything is possible,” Mary says. “There is a process for going after the seemingly impossible. When you get the process and the mindset, the goal becomes attainable.”

Mary Spio is a truly remarkable person: A scientist, entrepreneur, visionary, and a heck of a marketer, too. Pick up your copy of It’s Not Rocket Science: 7 Game-Changing Traits for Uncommon Success (if you dare), and see for yourself. You can find Mary on Twitter @MarySpio.

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