10 FREE Must-Subscribe Resources for Marketers in 2017
February 23, 2017
As a marketer, I have the right to say that marketers talk too much. There is a lot of conversation and opinion from a lot of so-called experts. Just cutting through the noise can be exhausting. This is why I get excited when I come across resources and thought leaders that actually put out great content.
To kick off 2017, I thought I’d share some fantastic digital resources from peers, colleagues and mentors that you can tap into whenever you need a dash of inspiration or want to simply learn a little something new.
The blogs, podcasts and content streams that are on this list represent a tiny fraction of the good stuff that’s out there, but these cut through the clutter better than most. We’re all trying to figure this thing out together, and when we can learn from those who are in the trenches like us, it lifts up the entire industry.
When I think I know it all, here’s where I turn to learn something new:
The SaaStr community is the best and has been growing rapidly despite having no clearly apparent monetization model. The SaaStr podcast is most often hosted by 20 Minute VC’s Harry Stebbings and co-hosted by Jason Lemkin of Echosign. The podcast gives listeners unprecedented insight from CEOs and founders with a focus on helping younger entrepreneurs build their enterprises. You'll have to listen to Harry drone on about mojitos but it is worth it. Seriously, this podcast is akin to an MBA in business and entrepreneurship.
If you dig into Radius’ blog for long enough, there is one certainty: You'll get really great marketing insights. Radius’ posts here focus on trends that are driving today’s technology and how marketers can make smarter decisions when integrating new innovations into their stacks. Definitely worth your time.
LinkedIn’s Sophisticated Marketer’s Podcast
Jason Miller is a friend of mine, but I can honestly say that his podcast is top notch, and the guest list is proof of that. Take it from someone who hosts a struggling podcast, you have to be very good to cut through the noise of today, and Jason nails it. If you're looking for a jolt of energy proceed to Jason Miller’s podcast, and let it wash over you. Not only does each show start with a shredding guitar riff, but Jason and his guests skip the blah-blah jargon and talk marketing in a way that’s meant to inspire creativity and generally get you pumped up to tackle the challenges of the day. Your drive home won’t be complete without it.
Let's face it, we all love a good blunder. No slip-up, snafu or cautionary tale goes unnoticed by the husband and wife team of Scott and Alison Stratten. The entrepreneurial duo doesn’t simply espouse flowery advice. They start by telling you what not to do, point out specific examples of facepalm-inducing marketing ideas; and then tell you how to avoid making those same mistakes yourself.
This Old Marketing Podcast
Expect nothing less than excellence from two dudes who literally invented a category, and, despite the name, this podcast from Robert Rose and Joe Pulizzi of the Content Marketing Institute is refreshingly modern. The focus here is obviously content, and each week Robert and Joe offer their likes and dislikes with what’s new on the scene. I personally love the throwbacks as they look back at days gone by, highlighting content successes and failures from the past that are still teaching valuable marketing lessons today.
The James Altucher Show
I've been reading and listening to James Altucher since his podcast was titled Altucher Confidential. James is seriously one of the most gifted steam of consciousness writers I've ever read, certainly in a business context. I love his backstory and the personal approach through which he delivers insight. In fact, I give his book randomly to people, and it was the first gift I ever gave my now wife. Listening to the podcast won't get you a spouse, but it will provide insights into how the best marketers and business people in the world do what they do. If you want to successfully market anything, pay attention to how James dives into every subject and person he speaks about/with. Truly genuine.
Seth Godin’s blog posts are usually bite-sized, sometimes poetic, often philosophical ruminations on life and marketing, and how the two are always intertwined. These are much-needed daily affirmations meant to challenge and inspire well beyond the 30 seconds it takes to read each post. So, if you hate it you haven't wasted much time, but if it helps you it will be the highest ROI on time you make all day.
OpenView is a venture capital firm; it’s also a quality content machine. I love when unexpected value centers emerge. A lot of VC's try to become a resource center for their portfolio companies as well as prospective investment opportunities — OpenView actually succeeds. Covering every range of topic you can think of, they've curated an awesome library of insights, workbooks and frameworks. Their content is extremely actionable, so if you're not looking to spend a lot of time adapting abstract concepts for your business, fret not, this stuff is street ready.
Convince and Convert
Convince and Convert runs a massive podcast network and produces high-quality content marketing. Backed by marketing juggernaut Jay Baer, Convince and Convert will help you get it done. Baer and his team don’t focus on one particular niche and yet somehow they’re experts at everything in the marketing realm, from digital best practices to lead nurturing to storytelling. Subscribe, and I dare you to find a post that isn't helpful.
Product People Podcast
There are two things about the triple P that I view to be critical — the first of which is killer intro music. I’m not sure why so many podcasts feature really, really lame music, but they do. Not Product People. Second, and most important, is their focus on product, which I think is such an under-valued relationship in marketing. Product functionality and positioning is an area that marketing can embed itself in a truly powerful way. PPP is hosted by Justin Jackson who also hosts MegaMaker which is another great forum. Check them both out and wail on that product marketing muscle!
So, there you have it, your 100% free, 100% accessible, 100% ten of the ten resources I promised. Your advanced marketing degree awaits.
For more insight into content marketing best practices, download The Sophisticated Marketer’s Guide to Content Marketing.