Think Before You Apologize: Sonia Simone’s Empowering Entry On Our Festive Marketing Playlist
Copyblogger’s Chief Content Officer reads a post for any marketer who’s ever felt intimidated on social media
December 19, 2017
I love Sonia Simone’s entry on our festive marketing playlist. Her choice is a brave, and it's a calmly argued post that’s absolutely relevant to the times we live in. The way that she reads it perfectly reflects the calm, mature yet purposeful point of view that she’s putting across. If you’re a marketer feeling harassed and intimidated by social media, if you find yourself fretting about the unintended consequences of what you do, then do yourself a favor, find 10 minutes – and listen. You’ll feel a lot better for it.
Sonia Simone is the Founding Partner and Chief Content Officer at Copyblogger Media – and the post she chose to narrate is by Lisa Barone, Chief Marketing Officer at the digital marketing agency, Overit. It’s called Who we are now: Navigating angry audiences, and there’s nobody better than Sonia herself to explain why it matters:
I really enjoyed the way this post combines the purely tactical – kicking kicking off with an example that's very current – with smart long-term strategy.
It's a post about making your brand "the adult in the room," and it tackles a topic that a lot of organizations still don't handle well -- the public misstep and the thoughtful apology. There are some additional visual and video elements to the post that didn't translate to audio, so be sure to click through and check out the original version!”
Watch the videos that Sonia mentions and you’ll see the social media-fuelled mob mentality that she refers to in action. It’s aimed at McDonalds – but is it really justified? And are brands right in the way that they automatically apologize in the face of such behavior? Those are the key questions that Sonia’s choice poses. It’s a post for marketers who believe in their brands – and that’s why it’s such an empowering listen.