I've Got a Content Crush on You
February 14, 2017
Editor’s Note: This post is authored by Gaurav Nihalani, Campaign Manager at LinkedIn.
Remember your first crush? You were so smitten by that one person who was always running around in your head. No matter what you tried you just couldn’t stop thinking about them. Some of us made the move and some of us didn’t. Some of us failed and some of us succeeded. No matter the outcome, crushes are such a fun part of life. When it comes to the world of marketing, I can’t lie to you, I have a crush or two. Given that it is Valentine’s Day, I am going to share with you my #ContentCrushes. I hope after reading this you comment or share your own post on who your #ContentCrush is!
Rand runs an amazing blog called Whiteboard Friday on Moz.com. If you aren’t familiar with his work, you need to stop reading this right now and check it out. Whiteboard Friday always has really awesome and simple advice on a whole plethora of marketing topics. Every Friday they post a new piece and you can sure bet I eagerly wait for that like it’s a new episode of Game of Thrones. His style is clear, concise, and highly visual with videos and graphics of him white-boarding. Do you want to learn about SEO? Branding? Analytics? – well he has tons of quality content to teach you to become an expert. Seriously, why are you still reading this? Go check out moz.com!
Ann is the author of the best-selling books Everybody Writes and Content Rules. She is cited in Forbes as the most influential woman in Social Media as her work has reached millions of marketers around the globe. She is also the first ever Chief Content Officer for MarketingProfs, a company offering great training material for marketers to gain essential skills. Her blog, AnnHandley.com, is one of the best places to find informative pieces written in her highly personal and knowledgeable style. Simply put, if you don’t know Ann Handley you don’t know sh*t.
Andy’s knowledge of digital strategy makes him a force to be reckoned with among content marketers. As the co-founder and Strategic Director of Chicago-based design company Orbit Media, Andy helps marketers attract visitors to their website and blog properties. What’s more, his instructional content will teach you how to convert those same visitors into leads and customers. For starters, you definitely need to check out his deep dive into how bloggers approach the job of creating content. Also consider reading Andy’s book, Content Chemistry: The Illustrated Handbook for Content Marketing. With mad marketing skills like this, it’s no wonder Andy has been named a Top Online Marketing Expert by Forbes Magazine.
Want to create content that will inspire your audiences and unlock massive growth for your business? Michael Brenner can help. The CEO of Marketing Insider Group is not only an influential voice at marketing conferences worldwide, but an author of the bestselling book The Content Formula as well. Within its pages you’ll find resources to help you define the ROI of content marketing. Michael champions the idea that producing more frequent, high-quality content can deliver epic results, and he believes this practice will help position your business as a thought leader. I couldn’t agree more.
There’s a reason people call Joe Pulizzi the Godfather of Content Marketing: He’s a master of making marketers an offer they can’t refuse. Need to know where content marketing has been and where it’s going? Joe’s Content Marketing Institute has answers in B2B and B2C flavors. Need to learn from some of the brightest minds in the business? Content Marketing World has you covered. Need a steady stream of content marketing insights? Joe has podcasts, articles, guides, and a monthly magazine to offer you.
Need to rock a bright orange suit? Well…Joe may be the only one who can pull that off.
Joe Pulizzi has spent the better part of a decade defining, refining, and evangelizing for quality content marketing. His latest book, Content Inc., is a blueprint for building a business through content. His knowledge on the subject is only paralleled by his passion to see it done right. Simply put, Joe is an inspiration, a legend, and an all-around nice guy.
Ready to have your mind blown? Read anything by author and entrepreneur Seth Godin. If you’re seeking a fresh perspective on everything from marketing to human behavior to life advice, follow his blog and grab his latest book - What To Do When It's Your Turn (and it's always your turn). If you’re ever at a conference and Seth’s speaking, you should definitely give his session a visit. Almost everything he says is something you should get printed on a magnet for your fridge and look at every day before you leave the house. Seth Godin, you heard about him here first.
Who is the next big thing in Content Marketing? Look no further than Alexandra Rynne. Alex recently authored one of the most influential pieces on marketing to the new generation: The Millennial Playbook. A playbook for millennials by millennials, this piece discusses many important trends marketers need to be cognizant of in today’s world. The Millennial Marketer has grown into a series of posts and videos about how millennials are changing the landscape of the economy and how you should be changing the landscape of your marketing tactics. Humorous, relevant, and extremely well written, Alex’s work is exploding onto the scene. Do yourself a favor and follow her work to stay current in the world of content.
If you want to go global with your marketing, Pam Didner is your go-to expert. Formerly a global marketing strategist for Intel, Didner has literally written the book on global content marketing. In fact, that’s actually the title of the book: Global Content Marketing. She’s a regular blogger, and her posts are regularly filled with invaluable insight. A recent LinkedIn post of hers examines the concept of “Globalization through Localization.” In this post Didner uses the Rosetta Stone, which was inscribed with three languages (including ancient Greek and hieroglyphics), as a gateway to talking about the often overlooked aspect of content marketing: localization and translation. I never miss a chance to read Didner’s stuff.
Ardath Albee is one of my favorite content marketers when it comes to analyzing audience and personas. In her writing and her presentations, she’s no nonsense and has a knack for getting to the heart of the matter. Her most recent book has a title that precisely encapsulates the marketer’s goal in the current era: Digital Relevance: Developing Marketing Content and sTrategies that Drive Results. Her blog posts are similarly on point. For instance, in “The Problem With Scale for B2B Content Marketing,” she dissects the issue (overproducing content) and prescribes a solution: identifying and then replicating your content marketing successes. Put Albee on your list of content marketing experts.
Jason is Morpheus giving you the red pill when it comes to Content Marketing. His book Welcome to the Funnel is the most informative and real book I have ever read on Content Marketing. If you are interested in the space or someone deeply entrenched in it, I strongly suggest getting yourself a copy. He is also the brains behind some of our most successful content here at LinkedIn. There is also nothing this guy won’t try. From eBooks to blog posts to a video podcast series, he is always pushing the boundaries and redefining the norm. Being a huge fan of rock n roll, he travels the world to capture breathtaking photos of his favorite artists and you can definitely feel his personality and interests in his content work. Authentic and practical, his work will give you the tools to be one bad ass content marketer! Rock on, Jason!
So… Who is your #ContentCrush? I encourage you to write your own post sharing any authors or blogs you read religiously. And don’t forget to mention #ContentCrush! <3
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