LinkedIn Presents the Future: Advertising Edition
May 20, 2018
Advertising is changing and fast. How fast? This fact offers some idea of the velocity: Digital advertising increased 21% last year and, perhaps even more remarkable, surpassed ad spending on television.
The question now is what does this mean for the future of advertising? How are marketers and advertising agencies adapting to this massive shift in advertising spending as audiences continue to move online and the number of people watching broadcast TV dwindles?
In this video, the latest in our “LinkedIn Presents the Future” series, thought leaders in the advertising and marketing world predict about what’s next in the world of advertising.
Here are some of their ideas about the future of advertising, which appear in the new video, "LinkedIn Presents the Future of Advertising”:
The future of advertising will translate into personalize ads directly to me, my specific needs, my specific buying criteria, and information that is truly pertinent to what I’m looking for and it will be customized highly personalized. — Mario Martinez Jr., CEO, Vengresso
The future of advertising is going to be this hyper personalization and hyper customization for the individual. You know, we’ve got all that data. It’s just being able to use it in a scalable way. — A.J. Wilcox, Founder, B2Linked
The future of pre-roll advertising doesn’t have a skip ad button because you’re watching it on your TV. Because you told Google to play a Mariah Carey videos for you and then it strung up on your TV and you can’t skip it. — Andy Crestodina, CMO, Orbit Media
I really love this trend that advertisers are doing where they are creating longer commercials and they’re telling stories. And that’s what it’s about, right? It’s not about your 15 second or 30 second commercial, it’s about telling a story about your organization. And the fact that people will sit and watch a six-minute ad because it’s done well and it tells a great story is phenomenal to me. — Gini Dietrich, CEO, Arment Dietrich
As brands and advertisers and agencies, we are going to develop better advertising because the reason we have ad blockers and all of those things is because, what has been put into market is not either a relevant or it's just a snooze fest and it's not interesting at all. — Gina Michnowicz, CEO, The Craftsman Agency