Sunday Matinee: Making Growth Happen, Part 5
January 5, 2020
If you’re a content marketer, what should you start doing tomorrow if you’re not already doing it today?
That’s the urgent question we posed to Zari Venhaus, Director-Corporate Marketing Communications at Eaton. She delivered two important answers.
First, she urged content marketers to create a documented strategy. “Really understand what you’re trying to accomplish and document that,” Venhaus says.
Second, she recommended diving deep into audience analysis. ”If you’re not digging into who your audience is, what they care about, and why it matters, then creating content for no one,” she adds.
Listen to Venhaus’ full answer in this short video.