This Is Marketing

January 7, 2020

Seth Godin: This Is Marketing

Editor's Note: This guest post was contributed by Seth Godin, the the author of 19 bestselling books, including his latest, "This Is Marketing."

If you need to persuade someone to take action, you’re doing marketing.

If you’re looking for votes at the city council meeting, or looking for a promotion, you’re marketing.

If you’re writing copy on your website, taking a selfie for your social media profile or trying to talk your way out of a speeding ticket, you’re marketing.

Marketing goes way beyond advertising, email pitches or the way you do pricing. In fact, most of the time, marketing has nothing at all to do with money.

We’re surrounded by people who would like a piece of our attention, a bit of our trust and some of our action. Those people are marketing to us, and it helps to know what they’re doing right (and wrong).

If someone says, “I don’t do marketing,” they probably mean, “I don’t spend money on ads.” Those are very different things.

Our culture is driven, more than ever, by marketers. The links we click on, the shows we watch, the people we vote for — they’re all marketing artifacts. If you don’t like the political situation, you’re commenting on the marketing situation.

As soon as we take responsibility for the marketing we do and the marketing that’s done to us, we have a chance to make things better (by making better things).

In January 2020, we'll be launching the ninth session of The Marketing Seminar, the most effective (and largest) marketing workshop of its kind. Join more than 8,000 people who have discovered that they can make things better by making better things.

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Photo: Darius Bashar and Archangel