Live Webcast: Demystifying Targeting on LinkedIn

March 10, 2016

Demystifying Targeting on LinkedIn

LinkedIn currently has more than 400 million members. It’s the world’s largest network of professionals – who visit LinkedIn to share, learn, and connect with one another.

An increasing number of marketers are discovering the power of LinkedIn for targeting the audiences that matter most to their business. And LinkedIn recently released LinkedIn Account Targeting, which provides marketers a new way to run effective account-based marketing programs on the platform.

With LinkedIn Account Targeting marketers can tailor their Sponsored Updates or Sponsored InMail campaigns to a priority list of accounts. This ability, combined with LinkedIn’s profile targeting, enables marketers to deliver targeted messages to the right personas within the accounts that matter most to them.  

To get more insight into how to use LinkedIn for targeting your prospects, join LinkedIn’s in-house marketing expert Cassandra Clark and me for a live webcast: “Demystifying Targeting on LinkedIn.” In this 60-minute session, which takes place Tuesday, March 15, at 11 am PST/2pm EST, we'll provide an insider’s perspective on how to target effectively on LinkedIn.

You'll come away from this webcast with a firm grasp of:

  • How LinkedIn targeting works
  • Targeting best practices to drive results
  • How to achieve your account-based marketing objectives

Register now for this valuable session.