Rule the Funnel, Rock the Monocle: The Sophisticated Marketer’s Webinar Series

February 1, 2016

The term “Sophisticated Marketer” might make you think of top hats and monocles. Which is great, if that’s your thing. But sophisticated marketing isn’t limited to those who daintily nibble crumpets at teatime.

Sophisticated marketing means bringing together technology and creativity to get results. It means making smart decisions based on insightful data analysis. Sophisticated marketers have a deep understanding of the modern buyer’s journey, and they know how to influence that journey at every stage.

At LinkedIn Marketing Solutions, we want to help your marketing become more sophisticated, whether your wardrobe is black dress or blue jeans. So we invite you to join us for the Sophisticated Marketer’s Webinar Series. Each of the three webinars will take an in-depth look at one aspect of sophisticated marketing, with help from expert guests and the bright minds on the LinkedIn Marketing Solutions team.

In the Crash Course to Full Funnel Marketing, Heinz Marketing Inc. Founder Matt Heinz and LinkedIn’s Sean Callahan explore:

  • What full funnel marketing means and why it matters
  • How to reach, nurture, and convert prospects
  • The most effective marketing strategies for the top, middle, and lower funnel

In the Crash Course to Marketing Metrics, LinkedIn Marketing’s Megan Golden and Amanda Halle present a data-driven look at measuring the effectiveness of your full funnel marketing efforts. You will learn:

  • How to make sure your chosen metrics properly align with your goals
  • How to address the challenge of proper attribution
  • Which metrics are critical for proving the ROI of your work

In the Crash Course to Lead Nurturing, Sean Callahan and LeadMD CEO Justin Gray bring it all together for a thrilling conclusion. They will cover:

  • How to nurture beyond the email inbox
  • Moving buyers through the funnel with display and social media advertising
  • Success stories from marketers with exceptional lead nurturing programs

If you’re ready to join us on the path to sophistication, register for the Sophisticated Marketer’s Webinar Series. Monocles optional, but encouraged.

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