The Experts Weigh In: 7 Stellar Examples of Content Marketing [VIDEO]

September 20, 2013

What’s the best example of content marketing in 2013? With so many great examples this year it’s really a matter of opinion. For me I love seeing the real-time examples of content marketing in the form of newsjacking trends and the sheer creative genius that it sparks around trends. The clever campaigns around Shark Week illustrate this example perfectly. But what do the experts think? I wanted to find out so I caught up with some of my favorite thought leaders in the space to find out what their favorite examples of content marketing are this year, and why they think these examples are so effective.

Check out the responses below from content experts Jay Baer, Ann Handley, Aaron Kahlow, Joe Chernov, Michael Brenner, Michael Stelzner and Joe Pulizzi.