How IBMers Exchange Ideas with Prospects [VIDEO]

May 23, 2013

The value IBM delivers to businesses is best experienced through expert IBMers themselves. LinkedIn members actively seek insights from experts. When these two parties connect, they exchange powerful ideas, as IBM’s Ethan McCarty and I explain in our video:

LinkedIn allows IBM to build relationships with prospects and clients. Through IBM’s Company Page and its more than 1 million followers, Ethan and his social team ensure that IBM’s high-quality thought leadership engages the professional audience the company desires. “We made sure we used the most shareable assets, and we saw the followership of the Company Page really blossom,” Ethan told us. “The more you put into it, the more you get out of it.”

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