How Many of These 2014 Content Marketing Must-Dos Are You Doing?

February 10, 2014

Prediction season has come and gone, leaving in its wake a wide range of educated guesses as to how content marketing will evolve over the course of 2014.

Whether all these predictions come to fruition remains to be seen, but one thing is certain: we marketers love us some predictions.

Perhaps it’s because they present a glimpse into the future of a constantly changing industry. Or maybe it’s the thrill of finding insights that motivate us to rethink our content marketing strategy. Either way, the most productive way for content marketers to approach prediction season is to seek out the realistic, actionable nuggets that can help us bridge the gap between where we are and where we want to be.

And with realistic, actionable insights in mind, LinkedIn Marketing Solutions recently published the SlideShare presentation, 14 Must Dos for Content Marketers in 2014.

Here is a sneak peek at what you’ll discover in this presentation:

There is a definite trend toward small. If we can’t get big chunks of content through a limited ‘pipeline’ of brain cells, maybe we can get grains of sand through. This would explain ideas like Vine (6-second videos), infographics, and even Pinterest, which is simply easy on the eyes without a lot of processing.  - Mark Schaefer as seen on Content Marketing Institute

Marketers will begin taking advantage of new capabilities that enable them to act on insights in the very moment they need to act. Speed of delivery will no longer be the problem. The real opportunity is whether an experience can be delivered when it counts for the business---and when it matters most for the consumer. Time has always been a luxury in short supply for marketers. With maturing Big Data platforms and streaming data capabilities, marketers will be able to reduce the costs, risks, and time to market of their online initiatives and campaigns. - Merlyn Gordon, MarketingProfs

Customer-centricity is the new primary business process. For the first time, customers actually play a larger role in driving strategy than the board of directors says Dr. Saul Berman, Leader of Strategy & Transformation at IBM. The digital world of social media and big data, combined with increased customer information and consequently expectations, has escalated the customers’ role where they are helping with not only strategy but also product development, service, sales, and talent recruitment. - Robin Carey, CEO, Social Media Today

We predict you will be glad you took few minutes to learn the 14 Must Dos for Content Marketers in 2014 and we encourage you to share it with your content marketing friends.

How can LinkedIn help you achieve success in 2014? Here are some content marketing best practices for engaging your professional audience on LinkedIn.