How to Leverage LinkedIn Sponsored Updates and LinkedIn Lead Accelerator: Introducing Two New Tutorial Videos from Lynda.com

October 7, 2015

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Video killed the radio star. Now video is killing it with excellent new tutorials on how to leverage LinkedIn Sponsored Updates and Linked Lead Accelerator. Introducing two new tutorial videos from Lynda.com, a LinkedIn company, that provide marketers a deep-dive into how to generate strong results from LinkedIn Sponsored Updates and LinkedIn Lead Accelerator.

“Up and Running with LinkedIn Sponsored Updates”

LinkedIn Sponsored Updates is LinkedIn’s native advertising format that reaches the world’s professionals on the desktop, on tablets, and on smartphones. Targeting your precise audience, LinkedIn Sponsored Updates raise awareness, build relationships and drive leads.

In the new Lynda.com video, “Up and Running with LinkedIn Sponsored Updates,” Brad Batesole outlines how marketers can drive results with LinkedIn Sponsored Updates. This tutorial video gives marketers everything they need to know to launch a LinkedIn Sponsored Update campaign. In the video, Batesole helps marketers:

  •       Understand the basics of creating a LinkedIn Sponsored Update with a powerful message
  •       Navigate the LinkedIn Sponsored Update interface
  •       Apply targeting principles to reach the right audience
  •       Set an effective budget
  •       Review analytics to see how your campaign is performing
  •       Optimize campaigns to drive results

You can get started right away by viewing the video here.

“Up and Running with LinkedIn Lead Accelerator”

LinkedIn Lead Accelerator expands lead nurturing beyond the email inbox. With LinkedIn Lead Accelerator, marketers can use display and social advertising to nurture the 95 percent of their website visitors who don’t share an email address and the 80 percent of their database that doesn’t open emails.

In “Up and Running with LinkedIn Lead Accelerator,” another new Lynda.com video featuring Batesole, marketers learn how the product enables multi-channel nurturing. This tutorial video provides marketers with everything they need to know to launch an effective LinkedIn Lead Accelerator program. In the video, Batesole explains how to:

  •       Understand the LinkedIn Lead Accelerator interface
  •       Set up your Insight Tags
  •       Develop an audience and content strategy
  •       Create a nurture stream, target audiences and set up creative
  •       Develop a bidding strategy
  •       Review performance data
  •       Optimize your LinkedIn Lead Accelerator program

To see the entire video on LinkedIn Lead Accelerator, click here.

For more LinkedIn product tips to help B2B marketers achieve their goals, explore the LinkedIn Platform overview.



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