How-To Use LinkedIn Sponsored Updates Campaign Options [VIDEO]

August 28, 2013

If you've ever managed an online ad campaign, then you know how important it is to be able to easily manage and optimize your campaigns to drive greater results and efficiencies.

With LinkedIn Sponsored Updates, we have made it easy to track your updates in the same way that you'd track an online ad campaign and make adjustments to your campaign options as you go.

When you create a new Sponsored Updates campaign, you will have the following options at your disposal:

  • Bid Method: Choose between cost-per-click (CPC) or cost-per-impression (CPM).
  • Budget: Choose a daily budget or allocate a total budget for the campaign.
  • Timeframe: State whether you would like to run your campaign indefinitely or until a specified date.

Want to increase your daily budget or extend the length of your campaign? No problem. Even if you start out with your campaign options set a certain way, you can easily modify those options at any time through your Campaign Manager page.

And if you're not sure whether to get started using CPC or CPM, this quick video will help you decide the option that makes the most sense for your marketing efforts:

Ready to get started using Sponsored Updates? Visit ourĀ Sponsored Updates page and start reaching LinkedIn professionals in your target audience across desktop, smartphone and tablet today.