HubSpot joins LinkedIn’s Social Media Management program with Company Page integration
June 19, 2013
LinkedIn Company Pages enable you to showcase your organization’s most important content and ideas, as well as your products and services. With Company Pages, you can build a community of professionals who follow your company for valuable insights and information. Company Pages is a key part of LinkedIn’s portfolio of content marketing solutions, which marketers can use to build relationships with professionals using accurate targeting to share relevant content.
Inbound marketing software company HubSpot just announced that the company’s Social Inbox tool will now integrate with LinkedIn Company pages, allowing HubSpot customers to publish and promote content on the full suite of LinkedIn Profiles, Groups and Company Pages. With the announcement, HubSpot joins our other marquee partners Hootsuite, Spredfast, Sprinklr, Shoutlet, Percolate, and ThisMoment in LinkedIn’s Social Media Management Program.
Mike Volpe, CMO of HubSpot, noted “HubSpot data shows that social media marketing using LinkedIn generated the highest visitor-to-lead conversion rates of any channel, so it’s no surprise that posting directly from HubSpot to LinkedIn Company Pages was a top priority for marketers. One of the biggest challenges marketers face in managing their social media growth is finding the time to schedule, promote, and measure the efficacy of their efforts in one location; HubSpot’s Social Inbox creates a single dashboard through which marketers using LinkedIn can share content across LinkedIn Groups and now LinkedIn Company Pages, saving valuable time, energy, and effort while maximizing social media reach.”