Introducing a New Look and Feel for LinkedIn Groups

August 22, 2013

If you are managing a LinkedIn Group or participate in a Group, you may have noticed some recent updates to the look and feel of the Group.

This week, we are excited to officially unveil new features in LinkedIn Groups that give managers more options to brand and customize their communities. The new streamlined interface also makes it easier for members to find content and engage in a Group.

On LinkedIn, members join Groups to share knowledge and network. Brands like Citi, Staples, and Capital One use Groups to build relationships with these members, drive advocacy, and generate engagement with their content marketing efforts.

Here are a few ways marketers can take advantage of the new look and feel today:

  • Upload a hero image for brand and community messaging
  • Prominently feature manager’s choice discussions you want members to see

If you are considering Groups to grow relationship with professionals on LinkedIn, use these best practices to get started:

Want to learn more about LinkedIn Groups? Check out this blog post, featuring an infographic with useful LinkedIn Group stats.