Introducing The Brand Marketer's Guide to LinkedIn Marketing Solutions

Learn Why B2B Branding is Now a Full Funnel Endeavor

June 11, 2015

The salesperson’s motto, at least for all you “Glengarry Glen Ross” fans out there, is ABC: Always Be Closing. In today’s world, with the rapid changes happening to the buyer’s journey, B2B marketers now have a similar motto. It’s ABB: Always Be Branding.

In a recent survey by the Content Marketing Institute and Marketing Profs, almost 85% of marketers identified “brand awareness” as their most important goal. It’s been the top goal in the survey five years running. As the buyer’s journey has moved increasingly online, the opportunities for branding deeper in the funnel have increased.

Because buyer’s journey isn’t linear, it’s critical to keep branding in mind at each stage of the funnel. In the purchase cycle, the average B2B buyer consults more than 10 pieces of content. Each one of those interactions is a branding opportunity – no matter where the interaction takes place in the funnel.

In our newest new eBook, The Brand Marketer’s Guide to Linked Marketing Solutions, we outline how each LinkedIn product within our newly enhanced produce suite – LinkedIn Sponsored Content, LinkedIn Sponsored InMail, and LinkedIn Display Ads – can support branding efforts through the funnel.

Download The Brand Marketer's guide to see:

  • How you can get—and keep—your brand in front of the professionals that matter most to your business.
  • Why LinkedIn, with its 364M+ members, is the most effective B2B marketing platform to accomplish all of your brand marketing objectives.
  • Which products within the LinkedIn portfolio are best suited to your needs.

It's time to rethink brand marketing. Start building branding into every stage of the marketing funnel.

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The salesperson’s motto, at least for all you “Glengarry Glen Ross” fans out there, is ABC: Always Be Closing. In today’s world, with the rapid changes happening to the buyer’s journey, B2B marketers now have a similar motto. It’s ABB: Always Be Branding.

In a recent survey by the Content Marketing Institute and Marketing Profs, almost 85% of marketers identified “brand awareness” as their most important goal. It’s been the top goal in the survey five years running. As the buyer’s journey has moved increasingly online, the opportunities for branding deeper in the funnel have increased.

Because buyer’s journey isn’t linear, it’s critical to keep branding in mind at each stage of the funnel. In the purchase cycle, the average B2B buyer consults more than 10 pieces of content. Each one of those interactions is a branding opportunity – no matter where the interaction takes place in the funnel.

In our newest new eBook, The Brand Marketer’s Guide to Linked Marketing Solutions, we outline how each LinkedIn product within our newly enhanced produce suite – Sponsored Updates, Sponsored InMail, Lead Accelerator and Display – can support branding efforts through the funnel.

Download The Brand Marketer's guide to see:

  • How you can get—and keep—your brand in front of the professionals that matter most to your business.
  • Why LinkedIn, with its 364M+ members, is the most effective B2B marketing platform to accomplish all of your brand marketing objectives.
  • Which products within the LinkedIn portfolio are best suited to your needs.

It's time to rethink brand marketing. Start building branding into every stage of the marketing funnel.

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