Introducing the LinkedIn Advertising Starter Kit [eBook]

November 16, 2015


Regardless of industry, all marketers share the same mission: Reach the right audience with the right message at the right time, making the most of a limited budget. If your organization struggles to deliver measurable results, you are not alone. In the latest survey from Content Marketing Institute and Marketing Profs, nearly half of all respondents said measuring the ROI of their content marketing program is a challenge.

As the platforms for amplifying content continue to proliferate, it can be hard to determine which types of advertising will drive the best results. To help your organization make informed decisions, Sprinklr and LinkedIn have joined together to produce The LinkedIn Advertising Starter Kit.

This eBook explores the business potential for advertising on LinkedIn. It examines how LinkedIn compares to other social media platforms in terms of audience, initial investment requirements, and potential ROI. Then it supplements the raw data with advice from experts, and case studies from brands that have achieved success via advertising on LinkedIn.

Download The LinkedIn Advertising Starter Kit to learn the following:

  • Optimization tips from LinkedIn experts Jason Miller, Viveka von Rosen, and Simon Mansell
  • The true value of LinkedIn’s global audience
  • How to use each of LinkedIn’s advertising options
  • How banking giant HSBC increased social engagement by 900%
  • How Nissan’s LinkedIn Sponsored InMail campaign achieved an open rate four times the industry standard

If you have yet to advertise on LinkedIn, The LinkedIn Advertising Starter Kit can help you make a business case to begin. If you are already using the platform, the expert advice within can help you optimize your existing campaigns.

Download The LinkedIn Advertising Starter Kit and join the brands that are using LinkedIn advertising to drive incredible business results.