Advertising today is a whole new ballgame.
Brands can no longer market like they are selling to everyone. The days of grandiose blanket campaigns are being reimagined in the digital world where precise targeting and personalization rule. And advertisers need to leverage technology to develop strategies that fuels continued dialog between brand and buyer.
However, it can be incredibly challenging to keep up with the latest marketing technology and effectively apply these solutions as part of an integrated marketing approach.
Here are the facts:
- 90% of the buying cycle is complete before a prospect reaches out to sales
- The average person consumes 10 pieces of information before making a purchase decision
- 95% of website visitors leave without providing an email address
But there is hope:
- 63% of marketers rate LinkedIn most effective for B2B social media
- 94% of B2B marketers identify LinkedIn as the most used social network platform for content
That's why we've created our newest (and smallest) ePub, The Little Big Book of LinkedIn Advertising.
Download your free copy today to uncover:
- Why LinkedIn Marketing Solutions is uniquely positioned to help marketers like you
- How our newly enhanced product suite can help you precisely target your audience using the right tools to impact every stage of the marketing funnel
- Everything you need to know about advertising on LinkedIn
Keep your brand on prospects’ minds—on and off LinkedIn. Download the small but mighty Little Big Book of LinkedIn Advertising today.
And if you're at #AWXII, stop by the LinkedIn Hub at Times Center to pick up your teeny tiny physical copy!