[New eBook] The Ultimate Guide to Becoming a True Hybrid Marketer

Multi-dimensional marketing in the B2B world

July 23, 2015


Today’s successful marketers are versatile. We’re creative powerhouses, number crunchers, technologists, wordsmiths, and social gurus – all wrapped into one. We’re hybrid marketers, a concept I introduced in a recent guest post on the Content Marketing Institute blog.

Today, I’m excited to announce the culmination of the expert knowledge we gathered in our hybrid marketer blog series with our new eBook, The New Era of the Hybrid Marketer. Consider this new eBook your helpful companion in your quest to become a savvy, in-demand digital marketer.

Our latest eBook will earn you a virtual PHD in hybrid B2B marketing. We’ve scoured the web to bring you the most comprehensive list of marketing resources, featuring tips and best practices for:

  • Content Marketing
  • Social Media Marketing
  • Email and InMail
  • Podcasting
  • Marketing Technology
  • SEO
  • Coding
  • Analytics
  • Full Funnel Marketing
  • Lead Generation
  • Conversion Rate Optimization
  • Pay Per Click

Because each eBook section is accessible and digestible on its own, you can keep The New Era of the Hybrid Marketer handy as a reference guide, too. Pick out a few chapters at a time to dive into and save the others for later. Rome wasn’t built in a day and neither is the marketer who understands many disciplines necessary to achieve a full integrated marketing strategy.

To stock up your digital marketing arsenal and increase your value in the workplace, be sure to claim your copy of The New Era of the Hybrid Marketer.