Introducing the Sophisticated Marketer’s Guide to LinkedIn

January 22, 2014

Today’s successful marketers aren’t just good at one thing; they are multifaceted. They are a new breed of socially savvy practitioners grounded in timeless, Mad Men-era tactics as well as new, modern technologies. They constantly strive to be the best at what they do by combining proven strategies with the latest and greatest tools to crush their marketing objectives.

At LinkedIn, we love being in the business of helping professionals achieve success through such sophisticated approaches. That’s why we created the Sophisticated Marketer’s Guide to LinkedIn. Consider it your one-stop shop for everything a marketer needs to know about getting the most value out of LinkedIn for you and your company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team.

The Definitive Guide for Marketing on LinkedIn

This guide was written with you in mind, the sophisticated marketer. Get ready to take your social media marketing to the next level, tap into the professional mindset and embrace the vast opportunities that await—increase awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn.

Download our new eBook and learn:

  1. Why your business needs to market on LinkedIn
  2. How to tap into LinkedIn’s powerful marketing solutions to drive your objectives
  3. How to expand the reach of your content marketing by sharing relevant and targeted content with the world's professionals
  4. How to engage business professionals with rich display ads and highly-targeted text ads
  5. And much more!


We hope you enjoy this Sophisticated Guide as much as we enjoyed putting it together for you. Join us on February 19th as we broadcast a live webcast about how this guide can help you achieve success with your LinkedIn marketing.


Interested in getting started with LinkedIn marketing right away? We’re here to help.