Join LinkedIn at Advertising Week in New York

September 29, 2014

It’s nearly October – and that means Advertising Week in New York City is here! The LinkedIn Marketing Solutions team is on-site all week, and if you aren't able to attend with us, you’re in for a treat: our social team will be live-tweeting from @LinkedInMktg all week. The Advertising Week team is also doing a great job of curating the conversation here.

If you ARE attending Advertising Week, come stop by and check out our Inspiration Lounge (located on the lower floor of the Times Center right next to Times Center Hall). We will be giving away free LinkedIn-branded bluetooth speakers to one lucky winner each day of Advertising Week. For a chance to win, tweet us @LinkedInMktg with the hashtag #INspireAWXI and tell us what inspires you -- it can be anything from a song to a person to a really brilliant marketing campaign. (Note: You must be on-site at Advertising Week in NYC to pick up your prize.)


Scroll down for a list of LinkedIn sessions this week, plus don't forget to swing by the lounge and grab your copy of The Sophisticated Marketer's Guide to LinkedIn.


AWNY Leadership Breakfast (sponsored by SMG & LinkedIn)

Creating a Culture of Mentorship in the Digital Age

With women holding only 5% of senior positions in media, only 3% of new technology startups being founded by women, and women representing only 4% of the Fortune 500 CEOs, creating a culture of mentorship has never been more critical.

How do you build a mentorship culture in the digital age, driving connectivity, inclusion, inspiration, crowdsourcing and more?

Leading women executives from marketing and technology will explore the role that digital plays in empowering talent, as well as how it’s enabling companies to architect a dynamic, thriving work environment for today and develop the leaders of tomorrow.

Time: 7:45 - 9:30 AM; Location: New York Times (620 8th Ave, New York, NY 10018)

Moderator: Jenna Wortham, Technology Reporter and Columnist, The New York Times


  • Jodi Allen, Vice President North America Brand, Procter & Gamble
  • Laura Desmond, Chief Executive Officer, Starcom MediaVest Group
  • Perry Hewitt, Chief Digital Officer, Harvard University
  • Wanda Young, Vice President, Media, Digital & Partnership Marketing, Walmart

Check out Laura Desmond's LinkedIn Influencer post from today on why #MentorshipMatters in the Digital Age.

Native Ad Forum: One Year Later: Building In-Feed Advertising Products

Native has become a hot topic in the advertising marketplace, but for the practice to flourish further, it needs consensus on definitions and structure. Experts from leading media companies determine best practices and strategies for native advertising that is successful and well-made.

Time: 4:25 - 4:55 PM; Location: NASDAQ MarketSite, 4 Times Square, New York, NY

Moderator: Mike Shields Senior Editor, The Wall Street Journal


  • Jonathan Lister North American Sales, VP of Marketing Solutions, LinkedIn
  • Scott Shapiro Ads Product Marketing, Facebook
  • Dan Greenberg CEO, Sharethrough
  • Tom Giovingo Audience Sales Director, Yahoo

We hope to see you at Advertising Week!


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