LinkedIn Enables Richer Targeting by Degree and Field of Study

November 10, 2014


LinkedIn members are increasingly coming to LinkedIn to consume content and find opportunities to further their careers. Today, we are excited to provide additional tools to educational institutions to effectively reach these audiences and connect LinkedIn members to exciting education content and offers.

Starting today, marketers using LinkedIn Sponsored Updates and Text Ads will now be able to target LinkedIn audiences by degree and by field of study. While these new options present a richer set of targeting opportunities for marketers in the Education vertical, they can be leveraged by all advertisers on LinkedIn.

Here are some ways that you can start leveraging these new targeting options for your LinkedIn marketing campaigns today:

  • Promote a higher education program using Degree targeting to reach professionals that have a bachelors degree or negatively targeting people who already have advanced degrees. Negative targeting can be an efficient way for you to reach professionals who are looking to further their career through higher education.
  • Do you know which undergraduate Field of Study is more likely to generate leads for your higher education program? Find out by setting up targeted Direct Sponsored Content campaigns to reach professionals with different fields of study, and optimize your offer to each target audience. Direct Sponsored Content can be a great way to reduce your cost per lead by testing which message resonates with different audience segments.
  • If you are a talent professional using LinkedIn Advertising to reach prospective candidates, these new targeting options can also help you hone in on the exact educational qualifications you are looking for in a candidate.

Interested in using these new targeting options to achieve your goals? Degree and Field of Study targeting are currently available in the LinkedIn advertising platform and will soon be available through our LinkedIn Certified Sponsored Update Partners. Contact us today to get started with your next LinkedIn marketing campaign.