LinkedIn: More Popular with the C-Suite than Top Business Sites [INFOGRAPHIC]

April 1, 2013

Where do the world’s most affluent and influential Business Elite rub shoulders with their colleagues? More than a third of business executives across the U.S., Europe, and Asia visit LinkedIn monthly – more than any other site measured, including influential online business publications like and

This data comes from the latest Global Business Elite survey, which measures media habits and business decision-making influence of top executives. The research shows a similarly high level of penetration for LinkedIn amongst the C-Suite, 118,000 of whom use the network daily. In addition, LinkedIn reaches 58% of international business travelers and 90% of Business Decision Makers globally.

Whether you’re a B2B or B2C marketer, the Global Business Elite represent the most valuable targets on the planet. In the U.S., these highly influential executives manage an average purchasing budget of $20 million and average a personal net worth of $2.4 million. 

Almost 80% of LinkedIn’s Business Elite influence people’s opinions and seek valuable content, accessing news and information via their mobile devices much more than others.

It’s no surprise that the Business Elite are investing time in LinkedIn more than any other site in the survey. With thought leadership from LinkedIn’s Influencers to individually tailored content via LinkedIn Today, LinkedIn provides members with information and insights to improve their business and their career.

Find out more about the Global Business Elite in this SlideShare presentation: