LinkedIn Webcast 7/30: Learn How to Set Your Large Organization Up for Content Marketing Success

July 23, 2014

From looking at your newsfeed across all social platforms, you know that brands have established themselves as publishers by engaging audiences through content.

This seismic shift to marketing “365 days a year” has been a challenge to many larger companies with long established marketing practices and process geared toward other mediums such as TV and Print.

The most successful brands are getting it done right internally, behind-the-scenes by establishing strong foundations of strategy, team structure, process, content calendars, and technology. What you don't see behind each successful Sponsored Update or Tweet is the level of coordination and collaboration that goes in to it.

On Wednesday, July 30th at 10 am PST/ 1pm EST, I will be hosting a webcast focusing on best practices for large enterprises to find their rhythm to develop an effective social media and content marketing operation.

Guest Speaker Lucas Mast, Sr. Director for Corporate Social Marketing at Visa, will provide a behind-the-scenes look at how they are structured and what they’ve learned along the way.

What you can expect:

  1. Trends Behind Successful Large Organizations on LinkedIn: A look at the data behind the dynamics our top performing enterprise content marketers
  2. The 8 Key Traits of Effective Content Marketers: Best Practices for Big Brands
  3. Visa's Success Story: Senior Director for Corporate Social Marketing, Lucas Mast, will share how Visa has realized repeatable success as a large global brand
  4. Q&A Session

Register today and learn how to take your content strategy and team to the next level.


I look forward to having you join us. Be sure to extend the invite to your team as you will learn, success is a team sport.