LinkedIn Webinar Series: "Succeed in 2015" Inspiration for Marketers, by Marketers

January 26, 2015

The start of a new year can bring new possibilities and a reborn perspective to your marketing strategy. Over this past month, you've likely spent time looking back at successes and failures in 2014 and are applying these learnings to your 2015 plan, strategizing how you will break new ground with effective marketing tactics and tools. To help marketers like you get off to a fresh start and succeed in 2015, we have compiled a series of four webinars running through February 5th, designed to educate & inspire. Review the recording and deck from our first two webinars (listed below) at your leisure and be sure to register for our upcoming webinars to learn how to best put your 2015 LinkedIn Marketing plan into practice.

What You Need to Succeed with Marketing on LinkedIn

Find out how you can build brand awareness and generate leads for your business by marketing on LinkedIn. LinkedIn Director of Marketing Keith Richey shares best practices that both large and medium companies have used to achieve success, as well as tips that his own LinkedIn marketing team uses.

Check out the deck & recording to learn how to leverage LinkedIn to:

    • Build your company's brand
    • Drive leads
    • Increase performance with solutions like Sponsored Updates, InMail and Display

Developing the Best Content for B2B

Discover how to increase engagement and drive conversion by taking a full funnel approach to developing the best content. View the deck and recording for this webinar hosted by LinkedIn content marketing experts Jen Agustin & Deanna Lazzaroni, and learn how to:

    • Identify your audience, their needs, and where they are in the buying process
    • Get to the right people using display ads and social media
    • Use Sponsored Updates to deliver the best and most relevant content

Register Today: How to Achieve Thought Leadership on LinkedIn

Wednesday, January 28, 2015, 11:00am PST | 2:00pm EST
Duration: 1 hour

Wondering how to leverage thought leadership to drive business value for your organization? Register for this live webcast hosted by Jason Miller, Senior Content Marketing Manager at LinkedIn & learn:

  • How your company can leverage thought leadership on LinkedIn
  • Three types of thought leadership your business should be creating
  • How to measure the return on your thought leadership content
  • Actionable steps towards your successful thought leadership strategy

Register Today: The Best of LinkedIn: How Brands Are Using the Platform to Win

Wednesday, February 4, 2015, 11:00am PST | 2:00pm EST
Duration: 1 hour

Everyone knows a great case study or example can do wonders for your marketing strategy inspiration – which is why we have curated a trove of them to share with you. Join LinkedIn's content marketing expert, Deanna Lazzaroni, and Head of Measurement, Valter Sciarrillo, as they dive in and dissect how top brands are using the platform to achieve marketing goals.

Register for this webinar to learn:

  • What the 10 Most Influential Global Brands on LinkedIn are doing differently – and how to apply what's working for them to your efforts
  • How LinkedIn's Content Marketing Score (CMS) tool can help you measure the effectiveness of your content efforts on LinkedIn
  • Examples of brands effectively using LinkedIn Company Pages and LinkedIn Sponsored Updates

Looking for more ways to succeed in 2015 on LinkedIn? Download our strategic guide full of interviews and tips to take your social media marketing to the next level:

Sophisticated Guide