Live Webcast Tomorrow: The Key to Nurturing IT Leads on LinkedIn

September 30, 2014


For tech marketers looking to improve the quality of their lead generation efforts, our upcoming webinar on “Nurturing the IT Committee Lead” should not be missed.

Join us tomorrow, Wednesday, October 1st at 10am PST / 1 pm EST as Mike Weir, our in-house expert on all things tech marketing, shares new research from over 400 U.S. IT Committee members – the diverse group of decision makers who influence their companies' IT purchases. Their overwhelming response has revealed that IT marketers are making some common mistakes in their content marketing strategies that significantly impact lead quality.

Register today and find out how you can build deeper relationships and improve the leads you receive from the IT Committee.

For the full report including additional recommendations and insights, download LinkedIn’s guide to Nurturing the IT Lead and learn:

  • Which types of content have the most influence on tech purchases during each phase of the purchase funnel
  • How IT Committee members define expertise, and why you may have more expertise than you think
  • Three employee actions on LinkedIn that are shown to have a positive impact on the IT Committee
  • How many pieces of content the average IT Committee member needs to consume before they are ready to talk to a sales rep