Live Webinar: Beginner's Guide to Marketing on LinkedIn
September 12, 2015
Marketers face a lot of challenges. For those in digital advertising, staying abreast of the changes in our industry is critical. Being a first mover has fantastic advantages in social media, but early adoption doesn’t happen at every company. While many marketers have been using LinkedIn for years, others are just starting to explore what the platform can do for their brand.
As the APAC Lead for Product Marketing at LinkedIn, I often receive questions from peers who want to quickly ramp their brand presence on LinkedIn. To help them, we have created the Beginner's Guide to Marketing on LinkedIn webinar, which is designed to be an entry point for mid- to large-sized companies.
Join us on Wednesday, September 23 at 1:00 p.m. SGT/HKT, as we discuss the best ways for marketers to use LinkedIn to achieve their goals.
In the webinar, we’ll cover these three key areas:
- Understand the Member Mindset: What are professionals doing? What is relevant to them? How can marketers leverage LinkedIn data and content?
- Reach, Nurture, Acquire: LinkedIn provides solutions for marketers to engage professionals and meet a variety of marketing goals. We’ll introduce you to what these are and show examples of brands who leading the pack.
- Create your Brand’s Presence: Whether it’s organic, paid, earned, or owned – we’ll cover ways to approach short-term and long-term strategies on LinkedIn.
Register today and embark on your journey to effectively engage professionals on LinkedIn.