Live Webinar: Content Marketing Best Practices for Engaging Professionals

How to get the most out of your B2B Content Marketing Plan

July 15, 2015

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Engaging professionals through content marketing is challenging. Between 2013 and 2014, the volume of content produced by marketers increased by 78 percent, according to a study by TrackMaven. In the same timeframe, the study found that engagement with content has decreased by 60 percent.

Marketers are clearly having trouble getting heard amongst all the noise. Only 33 percent of marketers say they are engaging their prospects effectively via content marketing, according to a Content Marketing Institute and MarketingProfs report.

So how do you break through the content clutter? How can your content work harder? After years of advising some of the biggest brands, most recently as a content campaign strategist at LinkedIn, I’ve learned a few tricks to ensure B2B content strikes a chord with audiences. I’ll be sharing these insider tips during our upcoming webcast: Content Marketing Best Practices For Engaging Professionals, which takes place Thursday, July 23 at 10:30am India Time.

Here’s why you should register today:

1. Marketers like you are more important than ever.

A prospect can be 90 percent through the buyer’s journey before a salesman ever has contact with them, according to Forrester Research. The influence of marketing is at the heart of the decision making process. This is your opportunity to shape your brand’s message to ensure you are on your prospect’s all-important “short list.”

2. Everyone’s doing it.

Over 88 percent of B2B marketer’s utilize LinkedIn as a Content Marketing Channel, according to Regalix's "State of B2B Marketing 2015" report. Moreover, 85 percent of current LinkedIn members said that they planned to spend more on LinkedIn this year, according to Green Hat's B2B Marketing Outlook Australia 2015. It is critical for marketers to thoughtfully approach their content strategy on LinkedIn if they want to stand out and hold the attention of their audience.

3. Your audience wants it.

Professionals flock to LinkedIn to invest their time connecting with people and discovering news and information that gives them a competitive edge. A major source of this important information comes from brands. Help give audiences information they can trust and build strong relationships as a result.

Whether you are getting started on LinkedIn or looking to turbocharge your company’s presence on the platform, you won’t want to miss this live webinar on best practices for engaging professionals on LinkedIn.

Join me on the webinar as I dive into:

  • Keys to thinking like your audience
  • How to get the most out of your content
  • How to map content to the buyer’s journey
  • The essential elements of a great post
  • Targeting best practices

Missed the webinar? Boost your content marketing's effectiveness by watching the recording.

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