Live Webinar: How Dell Successfully Engages IT Decision Makers with Sponsored Updates

April 21, 2015

Whether or not you realize, your customers are giving you clear signals on what they want to hear from brands like you on social media, especially on LinkedIn. Are you tuning into these conversations to create winning content for your customers?

Dell, one of LinkedIn’s most successful Sponsored Updates advertisers, has cracked the code on using social media and content marketing to deepen conversations with its customers. Dell’s content keeps IT professionals up-to-date on the latest in their industry and helps them do their jobs better while establishing the Dell brand as a thought leader in the industry.

Register for our upcoming Webinar: Dell's Secrets to Successful Sponsored Updates on April 28th 11:00 AM PT/ 1:00 PM ET as Dell’s Content Marketing Expert Adam Price talks about:

  • How to leverage LinkedIn to understand trending topics in IT Industry
  • What resources you need to build the dream content marketing team
  • Best practices for creating content that truly engages customers and prospects
  • Audience targeting tips & tricks to reach the right people

LinkedIn's Global Sr. Product Marketing Manager Selin Tyler will review best performing Sponsored Updates and break down step-by-step why they work. She will also share trending topics within the IT Industry and among the C-suite so that you can start tailoring your Sponsored Updates around topics your target audience is most interested in learning more about.

Register today to learn how you can take your Sponsored Updates to the next level by picking the right content and applying best practices to grab your audience’s attention.