Get Proof: The Case for B2B Marketing on LinkedIn [Infographic]
The 2017 B2B Content Marketing Benchmarks found that over a quarter of respondents did not or could not measure their ROI. Nearly half of those who rated their marketing “least successful” had trouble proving results.
It's time for B2B marketers to prove to their executives that they're not only exceeding their marketing goals, they're seeing undeniable results.
When you can prove your ROI on LinkedIn, you get more than a thumbs-up from management and the justification for more spend. Tracking the metrics needed to establish ROI makes your marketing more effective, too.
Keeping ROI in mind means you start with quantifiable goals. It means you have identified relevant metrics and have the means to track them. And it means your team is continually evaluating these metrics, checking progress, and making adjustments to meet your goals.
In short, proving ROI is an integral part of a successful content marketing strategy. The team at LinkedIn Marketing Solutions knows how crucial measurement is to getting strong results, which is why we’re dedicated to making it easier for marketers to get results and track them.
If you’re looking for your B2B audience on social media, LinkedIn is the right place to be.
Research from several sources shows that:
- 80% of B2B marketing leads from social media come through LinkedIn.
- 92% of B2B marketers use the platform over all others.
- 46% of social media traffic to your company site comes from LinkedIn.
These aggregated statistics are impressive. The results from individual B2B companies are even better:
- IR Prognosis saw a 2X increase in converstion rates using LinkedIn Lead Gen Forms
- Replicon saw 11X better response rates on their Sponsored InMail compared to email
- NetBrain Technologies Inc. increased their CTR 2X, and saw 94% of leads generated through LinkedIn accepted by sales
Start Making Your Case
We created the infographic below, The Case for B2B Marketing on LinkedIn, to help you prove LinkedIn’s potential as a platform, and to inspire you to measure the ROI of your own campaigns. Check it out to see how:
- B2B marketing on LinkedIn drives leads and revenue
- LinkedIn empowers you to exceed marketing specific goals
- Real marketers are experiencing undeniable results
