How to Market to Who Matters with LinkedIn Advertising [Video]
September 13, 2016
For over a decade, the LinkedIn team has devoted itself to one mission: To connect the world’s professionals and make them more productive and successful. We have strived to make this platform a place where people can connect with other professionals, find the right job (or recruit the right talent), and stay up-to-date with the latest industry news.
Our efforts have paid off in a major way. Today, LinkedIn boasts over 450 million members:
Our research shows these members come to LinkedIn to consume content, hear new ideas, and stay informed. There are about 9 billion content impressions in LinkedIn feeds each week.
At LinkedIn Marketing Solutions, we seek to apply the LinkedIn mission statement to marketers. We want to help connect you with the most relevant audience, making you more productive and successful.
When great content reaches the most relevant audience on LinkedIn, everyone wins. So we make targeting easy, putting you in full control of the first-party demographic information our members have given us. You can segment your audience by job title, industry, level of experience, years in a particular position, company, and more.
We make sure quality content wins out with a bidding system which rewards content that resonates. The effectiveness of your past content performance in likes, shares, and clicks factors into each auction. This system keeps the quality high for our audience, and it helps those providing valuable content with a limited budget.
The best way to consistently win on LinkedIn is to improve over time. To help with that, we provide detailed analytics, including our new conversion tracking capabilities, to make measurement and optimization faster and more effective. As you shift your budget to top-performing campaigns and use the insights you gained to launch new and improved efforts, you’re bound to see your success rate improve over time.
To help marketers get started with LinkedIn Advertising, we put together a brief video overview of the platform. Watch it to see why and how LinkedIn Advertising works—and feel free to pass it along to the holdouts on your team: