Introducing An Insider's Guide to Effective LinkedIn Campaigns

A spotlight on best practices

September 15, 2016

Advertising on LinkedIn

LinkedIn is the most powerful social media platform for B2B marketers. Over 94% of B2B marketers distribute content on LinkedIn, and 92% say they use LinkedIn over all other social platforms. Links from LinkedIn account for nearly half of social media traffic to B2B companies’ websites.

These statistics are great news, especially to a team who has worked hard to make LinkedIn a viable marketing platform. As nice as those big numbers may be, though, we know it takes more than statistics to make LinkedIn advertising work. It’s not enough to just drop content on the platform and wait for the leads to roll in—you need tactical knowhow to get the best results.

Here at LinkedIn Marketing Solutions, we have spent years refining our strategy. We don’t just help others advertise on LinkedIn: We’re a client, too. We use the tools we have developed. We have learned from both success and failure. Now we would like to share with you everything we have learned about marketing on LinkedIn.

In our new eBook, Spotlight on Best Practices: An Insider's Guide to Effective LinkedIn Campaigns, we’re offering a behind the scenes tour of our process—how we use each tool in the LinkedIn Marketing Solutions toolbox. This guide brings together the what, why, and how: Every piece of advice is backed up with practical examples from our team’s experience.

Read Spotlight on Best Practices to learn:

  • Our in-house best practices for content & campaigns
  • The three big lessons we learned from years of testing
  • How our team optimizes images and copy to boost CTR
  • How we refine our targeting to reach a sizable, but still relevant audience

At LinkedIn Marketing Solutions, we take an always-on approach to marketing. Rather than run individual, one-sided campaigns, we strive to constantly deliver high-quality content, strategically amplified to reach the audience that matters most to us.

Spotlight on Best Practices: An Insider's Guide to Effective LinkedIn Campaigns collects our hard-earned tactical advice on the tools we use every working day. We want to help you duplicate our successes and avoid the mistakes we made along the way.

If you have struggled with getting the best results from Sponsored Content, Sponsored InMail, or Display Ads, this guide can help. You can learn how to use each tool more effectively, and how to strategically combine them for exponential growth.

It’s exciting to share with you all that our team has learned in the past few years. After all, we’re all B2B marketers, too—so we’re grateful to have the opportunity to contribute to your success.

Download Spotlight on Best Practices: An Insider's Guide to Effective LinkedIn Campaigns to learn how LinkedIn’s own marketing team achieves amazing results.