The Proof is in the ROI: LinkedIn Marketing Insights from the Pros [SlideShare]

December 14, 2016

LinkedIn Advertising

80% of B2B marketing leads from social media come through LinkedIn. 92% of B2B marketers use the platform over all others. Marketers say they see a 28% lower cost per lead with LinkedIn Sponsored Content than with Google Adwords. Needless to say, the numbers show that marketers love LinkedIn.

Here's why marketers love LinkedIn

  • Our one of a kind audience. Reach business decision makers and those who matter most to your business throughout their purchase path with our unique targeting capabilities.
  • Quality leads. Convert your ideal professional audiences in a clutter-free, content-friendly environment.
  • Data-driven insights. Use first-party data to measure, inform and optimize your performance.

Sometimes the best way to learn about a subject is to pay close attention to what your peers are saying and doing. To help you understand how your fellow marketers are reimagining their content strategy and exceeding their marketing goals on LinkedIn, we artfully gathered insights from the pros.

Learn how these pros are proving ROI on LinkedIn as they deliver insight into:

  • How they've used LinkedIn conversion tracking to optimize campaigns
  • The value demand generation teams are finding on LinkedIn
  • All-time high conversion rates fueled by LinkedIn Sponsored InMail
  • How they're reaching niche audiences and higher quality prospects using LinkedIn Sponsored Content

Get more proof of LinkedIn’s potential as a platform and get inspired to more effectively measure the ROI of your own campaigns.