Tips and Tricks for Leveraging LinkedIn's Campaign Manager Tool
November 14, 2016
Advertising on LinkedIn allows you to reach your ideal audience on the world’s largest professional network. We give you total control, so you can choose your audience from more than 450 million active LinkedIn members, create your own content, and decide how much you want to spend to achieve your marketing objectives.
To make sure you're not only maximizing your ROI, but your time, we want to help you become an expert and understand all the Campaign Manager capabilities. A lot of new features have been implemented into the Campaign Manager tool over the last year, so here are five tips to help you become an expert and make the most out of your advertising experience on LinkedIn:
1. Filtering your campaigns
When you’re an active or long time advertiser and have tens or hundreds of campaigns, it can be difficult to find previous campaigns. You can easily sort your campaigns to make your Campaign Manager view more manageable:
You can sort by ad type — Sponsored Content or Text Ads
You can sort your campaigns by their status — On, Off, Draft, or Archived.
Expert tip: If you have old draft campaigns that you don’t need, you can delete them by clicking into the draft campaign, and selecting “Cancel campaign."
2. Saving your target audience
Manually entering your target audience for every campaign can be tedious. If you use certain target audiences frequently, you can save your target audience as a template on your account.
Note: Templates are only available to the person who originally created the template. Templates are not sharable to the other users on an account.
To save an audience, enter your targeting and click “Save as new” at the bottom of the page where it says, “Save audience as template.”
You can name the template and add a description if you’d like (see example below).
Once your template is saved, you can access it by selecting “applying previously saved template” at the top of the audience tab where you’ll see all your saved audience templates.
Expert tip: you can edit your saved templates and update the audience at any time.
3. Setting your campaign duration
Do you plan your campaigns in advance? Use the start date feature to set when your campaign will go live.
You can also set a campaign end date by clicking “Show more” under the start date setting. There you can see your campaign end date and your total budget. Remember: A campaign will shut off automatically when it reaches the campaign end date (i.e. if the end date is January 1, the campaign will shut off at midnight on January 1) or the campaign total budget — whichever comes first.
4. Restarting your completed campaigns
You can restart your Sponsored Content campaign after it was marked as "complete" because it reached its end date or total budget. This way you don’t have to create a new campaign or duplicate your original campaign, you can simply add more budget to the original campaign. Turn the campaign status switch back on and update your campaign duration and total budget.
5. Duplicating campaigns
Do you have multiple accounts tied to one Company Page or Showcase Page? Advertisers can utilize multiple accounts for one page to keep internal departments or billings separate and easily sortable for internal reporting purposes.
You can duplicate a campaign in the original account or in any other account that’s tied to the same Company Page that you’re also managing.
Duplicating a campaign copies over all settings and content from the original campaign, however you can still edit the ads/posts you want to run, along with your targeting, bid, and budget.
For more tips and insights on creating and managing your campaigns successfully, check out our LinkedIn Marketing Resources page. Additionally, you can subscribe to the LinkedIn Marketing Solutions blog to keep pace with the latest insight into how to leverage LinkedIn and other social media platforms.