Top B2B Marketers Reveal How to Optimize Your LinkedIn Marketing Efforts [Video]

March 16, 2016

Note: This post is the second installment in our Trading Eights series. In the first Trading Eights post, we asked marketers: What’s the single most important thing a marketer needs to know right now?

If I could only choose one social media network for my professional life, that network would be (naturally)…

MySpace. Remember all the cool animated backgrounds you could have? And how you could feature eight of your friends right up front, so they knew they were your best buds? The B2B marketers in our Trading Eights series are a great start for filling out your top eight spaces:

Okay, just kidding. There are so many brilliant B2B marketers out there, You’d need a top 50 to fit them all in.

And, of course, I believe LinkedIn is the most effective place for professional networking, sharing content, establishing thought leadership, and more.  But given my job title, there’s a possibility I may be biased.

Earlier this year, I wanted to see what marketers who don’t work for LinkedIn had to say about the platform. Do they find it valuable? Do they see great results from their LinkedIn marketing efforts? Are they using the platform in innovative ways? Or is everyone secretly plotting a mass exodus to Ello?

To find out, we cornered the seven influential marketers listed above and asked them: As a marketer, where do you find value on LinkedIn? Our subjects didn’t get the chance to script a reply, or even accept a bribe. We wanted to see what they would say real-time, off-the-cuff, without a safety net.

We edited all the responses into this jazzy two-minute video. Check it out to see what LinkedIn means to these marketing masterminds, and the diverse ways they use the platform to further their careers.

Remember, no need to complicate things: 4 questions that make an effective LinkedIn strategy easier than you think.

There you have it: some of my favorite marketers use LinkedIn to reach an audience, find collaborators, build rapport, publish content, and more. It looks like no one is eager to return to MySpace…though I hear Orkut is about to come back in a big way.

In the next few weeks, we’ll feature more Trading Eights videos from these marketing virtuosos. Can't wait? Check out the entire Trading Eights series now for more industry leader insights.


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