Why B2B Marketers Net Undeniable Results on LinkedIn
June 14, 2016
A decade ago, the idea that social media would be the future of B2B marketing was suspect at best. Sure, social media was fine for peddling soft drinks and lifestyle brands, but B2B? Big, established brands like IBM, Microsoft, HSBC?
Fast-forward to 2016, and social media is not only a viable platform for B2B marketing; it’s the platform. More than 430 million professionals gather on LinkedIn making it the most effective place for B2B marketers to engage with decision makers, influencers and leaders of today and tomorrow. In fact, 93 percent of B2B marketers say social media is their number one tactic for content creation and distribution.
93% of B2B marketers say social media is their number one tactic for content creation and distribution.
This is a reaction to our digital reality where 74 percent of B2B buyers conduct more than half of their research online before making the purchase. And social media is where the buyers are. LinkedIn and other social sites account for 78 percent of how B2B buyers share information.
LinkedIn and other social sites account for 78% of how B2B buyers share information.
Sophisticated marketers know social media has huge potential for B2B marketing. And LinkedIn leads the pack for lead generation, cost-per-lead, and ultimate ROI. In fact, 79 percent of B2B marketers view LinkedIn as an effective source for generating B2B leads.
79% of B2B marketers view LinkedIn as an effective source for generating B2B leads.
The following infographic can help you make the case for B2B marketing on LinkedIn. Whether you need to convince your CEO, your CMO, your team, or just yourself, these stats demonstrate the real impact of LinkedIn.
Check out the full infographic to see:
- How LinkedIn leads the pack for B2B marketers
How LinkedIn empowers you to exceed marketing specific goals
Undeniable results from real marketers
Social media isn’t just for B2C companies looking to build brand awareness. If you’re a B2B marketer responsible for providing real, measurable results, this infographic can help you speak the same language your executives want to hear.