How LinkedIn Cracks the Sales-Marketing Alignment Dilemma [Infographic]
January 18, 2018
It sounds like a chicken-or-the-egg conundrum: Does marketing help sales, or does sales help marketing?
The answer, of course, is both. Our data shows that when marketers work side-by-side with sellers, both units are more productive. By building connections and relationships in tandem with your company’s sales department, you can develop an integrated marketing strategy that drives better results from LinkedIn Sponsored Content.
As you work to hatch a sustainable revenue strategy in 2018 and beyond, embracing this model is crucial.
LinkedIn’s platform is most valuable for companies that encourage sales and marketing alignment, allowing each side to reap the benefits of cross-team collaboration. Marketing through LinkedIn Sponsored Content can support better results from B2B sales efforts, while the LinkedIn connections held by sales team members prove highly beneficial as you target key accounts.
Find the most important statistical nuggets around this win/win dynamic in our new infographic below: