How to Avoid the Pitfalls of Sales and Marketing Misalignment [Infographic]
January 11, 2018
What happens when a vehicle’s wheels are out of alignment? As a mechanic will tell you, the issue can lead to wear and tear on the suspension, steering, and tires that accumulates over time. This damage is often quite costly to repair if it goes unaddressed too long.
For our Power Couple eBook on the state of sales and marketing collaboration, we ran a diagnostic on today’s businesses and found that, like a set of wayward wheels, many sales and marketing departments are out of alignment. And in similar fashion, this malfunction can cause problems that permeate through an entire organization.
Sales and marketing misalignment has a direct impact on business operations and customer experience. Data shows that a lack of collaboration between the two sides often leads to weaker financial performance and reduced customer retention. It also can result in buyer frustration, with troubling inconsistency across various touchpoints and interactions.
In 2018, with competition increasing and customer expectations rising, businesses can ill afford to let this maintenance issue slip down their priority list if they want to run smoothly.
Through our research, we surfaced some of the most prevalent dangers faced by organizations that are struggling to align their sales and marketing functions. You can find these insights in the infographic below, and they make it easy to see why this is a blinking alert on the dashboard that should not be ignored as you proceed into the new year.
While sales and marketing misalignment can throw a wrench into your business growth, the good news is that there are plenty of fixes. Let our eBook, The Power Couple: How Sales and Marketing Alignment Makes your Business Unstoppable, serve as your user’s manual.