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How to Make a Quick and Easy Professional Video for LinkedIn

Editor's Note: The post originally appeared on the LinkedIn Sales and Marketing Solutions EMEA blog.

I get this question every day, so I thought I would share a quick and easy setup for shooting good quality video and audio to help share your message with LinkedIn's native video offering.

I've parlayed my concert photography skillset to video over the past couple of years, and I can tell you that once you get the right gear along with a mindset for video, it's remarkably easy to create a good quality video on the fly. The goal is to create a video that will cut through the current wave of shakey, vertical (why, oh why vertical???) video that is many times accompanied by equally bad audio.

Video editing has come a long way and is now easier than ever. As a good marketer, it's vital that you learn basic video editing as soon as humanly possible. The good news is that there is a slew of great software/ apps to help you, and they are super easy to learn, but you will have to commit some time to learning the basics of editing. Once you get the basics down, you can start to get creative and make your videos stand out even further with edits that enhance the message/ story you are telling. I can tell you from experience that once you get the hang of it, it becomes addicting.

I recommend starting out by downloading a free trial of Camtasia and watch the tutorials. No need to go crazy but watch the getting started and the editing basics. The good thing here is that once you learn this interface and you decide to upgrade to Adobe Premiere or FinalCut, the basic workflows are similar so you can continue to grow and expand your editing capabilities if you decide you need more robust features. There are several free tutorials on the TechSmith website, or you can take it up a notch and check out the offerings from LinkedIn Learning.

4K video (and even 6K) is the new shiny object for videographers but don't get too far ahead of yourself. Even the iPhone X can shoot 4K now, but is it worth it? In my opinion, no. There are only one or two phones on the market at the moment that has a screen capable of playing 4K. Even major content producers like Netflix and Amazon are struggling to produce enough 4K video to make it worthwhile. For the time being, focus on learning the basics of video, and by the time 4K becomes mainstream, you'll be ready to take full advantage.

If you really want to take your video production skills up a notch, add in some B-roll footage and music. Stock B-roll footage can add another dimension to your storytelling and help break up the corporate talking head. Music can add drama and evoke emotion and it's super easy to drop in during editing. I recommend Videoblocks.com and Audioblocks.com. Both of these are subscription based with unlimited downloads of stock video footage and one hell of a collection of unlimited audio downloads. Simply type in your keywords or choose the mood you are trying to convey, download the clips and drop them into the editor.

I realize the irony of posting a text article about video production, but this is simply a list of the equipment I started off using and still use on occasion. I'm focusing on shooting with my DSLR and recording audio on the Zoom HN4 in 2018, so stay tuned for my latest and greatest setup as I will post about the next level shortly. Remember that there is no right or wrong way to shoot a video, this is the best setup I've found after TONS of research on how to do a quick, professional video on the fly.

Have fun shooting and make a better video than you did yesterday.

And for more quick tips and tricks on how you can get started with B2B video, subscribe to the LinkedIn Marketing Solutions blog.