Marketers are constantly pressed for time. Between wading through emails, running to meetings and crafting campaigns, it’s hard to keep our heads above water.
And as the linchpins in many B2B organizations, we’re often asked to be something for everyone: a social media manager, a copywriter, an email marketing extraordinaire, an event planner. The list of demands for our time is seemingly endless.
If you feel overloaded, you’re not alone. The always-on attitude that we embrace leaves little time for our own growth and reflection, two components of our professional lives that we must nurture in order to be successful.
Imagine this: A stressed marketer takes 30 minutes out of her day to learn a new skill. Or to think about how she can do her job better.
If you laughed at the thought of having that much time on your hands to dive into something, don’t feel cynical. So did we.
To make sure you’re still nourishing your need for betterment even in the shortest of time frames, we’ve got a solution that’s a little more realistic: The LinkedIn Marketing Minute. It’s a series of videos aimed at providing actionable advice to marketers like us.
The best part? You can stock up on this knowledge in less than 60 seconds.
So go ahead, treat yourself to a smorgasbord of good advice, fast. We won’t tell your boss (or your sales counterparts) that you spent 60 seconds indulging.
Here’s a sampling of what you’ll see:
Diversity & Inclusion
The best and most relevant marketing messages come from diverse teams. Giving all voices a seat at the table in your organization will ensure that your campaigns speak to the audiences you want to reach.
Tiffany Warren, SVP & Chief Diversity Officer, Omnicom
Joshua Lowcock, EVP & Chief Digital & Innovation Officer, UM Worldwide
Video
The time for B2B video is now. Embracing video content doesn’t have to be expensive and can help you tell your brand story more authentically. Our experts weigh in on why you should consider adding video as a key output of your marketing efforts.
Ann Handley, Chief Content Officer, MarketingProfs
Lee Odden, CEO, TopRank Marketing
Storytelling
In a world where your buyer sees more than 5,000 marketing messages each day, the need to stand out has never been more critical. Telling a great story should be at the foundation of every campaign you run.
Jeff Bullas, Founder, JeffBullas.Com
Jonathan Nelson, CEO, Omnicom Digital
Customer Centricity
Forget internal politics -- what matters is your customer. Drive more intelligent customer experiences through understanding the needs of your customer, mapping your messaging back to specific personas and then getting sales on board.
Cynthia Harris, Chief Marketing Officer, StormGeo
Nigel Robinson, Global Account Director, Mediacom
Randy Frisch, Co-Founder, CMO & President, Uberflip
We’ll be releasing more of these LinkedIn Marketing Minute videos throughout the coming months on LinkedIn. Follow along to keep pace with the tips you need to know.
