How Our Marketing Partners Leverage LinkedIn to Drive Innovation and Growth
March 5, 2019
We're always looking for ways to strengthen our relationships with members of the LinkedIn Marketing Partner Program.
Throughout the year, we showcase our roadmap, explore technology-driven advancements, and discuss the successes and challenges our partners face with our partners — because we’re dedicated to fostering mutually beneficial partnerships to drive growth.
Recently, we spoke with some pioneering members of the LinkedIn Marketing Partner Program:
- Stefan Krepiakevich, VP of Strategic Alliances at Hootsuite
- John Bowles and Marius Greef, co-founders of Turn Left Media
- Salla Vainionpää, Product Manager at Fonecta
- Chris Buehler, CEO of SCORCH Agency
Below, you can learn about their greatest successes working with LinkedIn, how these partnerships have helped bolster their client relationships, and how others can follow suit.
What do you find most valuable about being a LinkedIn Marketing Partner?
Here at LinkedIn, we’re always looking for ways to add more value for our customers—a sentiment echoed by those in attendance at Partner Connect 2018. By combining knowledge and efforts, partners are able to offer unique credibility and expertise around their offerings around LinkedIn.
Where have your clients seen success on LinkedIn?
LinkedIn is a powerful platform for B2B content marketing. It adds authenticity to digital conversations and enables brands to gather robust, actionable intel around their most valuable audiences. Through this program, our partners are able to better assist their customers in capitalizing on these capabilities.
“Investing in content marketing as a business model, and then sharing that content on LinkedIn using the latest products and innovations, is the best way your business is going to get the visibility you’re looking for and the clients that you want,” Buehler says.
How has LinkedIn helped your business?
Our partners have had success driving revenue and connecting with their customers on a deeper level, and we’re happy to help them with these objectives.
“LinkedIn is supporting us quite a lot,” said Vainionpää. “Everything from [answering] questions, to [providing] marketing materials.”
As Krepiakevich shares, “We wouldn’t be where we are without the LinkedIn partnership.”
Partnership Drives Innovation and Results
At LinkedIn, we believe that together, we can do more. It’s this belief that drives the LinkedIn Marketing Partner Program, which we will continue to grow and strengthen in 2019 and beyond. We’re in it to develop a partner ecosystem that drives innovation and results for customers, because when our partners win, we win.
Ready to get started? Learn more about the LinkedIn Marketing Partner Program today.