LinkedIn hosts a community of more than 645 million members and 30 million businesses from across the globe. This makes it a central destination for professional networking, and — as data-driven marketers know — a robust source of insights around people, industries, and advertising.
With so much data, though, we know it can be difficult to wrap your arms around everything and pinpoint the most valuable information for your needs. That’s why we are excited to unveil the LinkedIn Insights and Research page, a new feature within our Success Hub for Marketers.
Using this handy resource, you’ll be able to guide and substantiate your social media marketing strategy based on comprehensive insights concerning audiences, industry verticals, and the LinkedIn ad landscape. Let’s take a quick tour of what’s available to you inside.
LinkedIn Insights to Power Your Business Growth
Great marketing is both an art and a science. The former is fueled by the creativity and unique skills of your team. The latter is driven by high-quality data that’s both accurate and actionable — this is where LinkedIn can lend an assist. In the Insights and Research hub, you’ll find a wealth of useful information divided across three categories.
People Insights
This is where you can learn all about audiences on LinkedIn at an aggregate level: who they are, where they’re from, what they engage with. Leverage these Insights to inform your targeting and campaign strategy and drive more effective reach and engagement.
In this section you can access:
Insights into top audiences on LinkedIn, including their location, skills, and the influencers they follow, which you can filter by various professional cohorts (C-suite, small business owners, IT decision makers, etc.)
Topics resonating most with specific audiences, such as venture capital, cloud computing and many more
Industry Insights
This is where you can find key insights, trends and research on the marketing landscape today, including vertical specific insights. These LinkedIn insights can inform the development of your marketing strategy. Here you'll discover:
Ample data pertaining to an assortment of verticals such as financial services, tech, and healthcare
High-level B2B marketing trends, including contrarian ideas to set your business apart from competitors
Studies on thought leadership and its demonstrable impact on various audiences and buyer stages
Advertising Insights
This section is designed to help you fully understand the LinkedIn advertising landscape from every angle so you can measure and maximize your marketing impact. Dig into:
Guidance on sophisticated performance measurement so you can better match your ad strategy with core business objectives
Exploration of branding techniques, tactics and measurement on the platform
Research and advice on aligning your sales and marketing departments to develop a cohesive approach on LinkedIn
A World of LinkedIn Insights, at Your Fingertips
It’s never been easier to access the full depth of LinkedIn insights you can leverage to inform your marketing strategy and elevate your results. By understanding the makeup/behaviors of your audience, the context of your industry, and the most recommendable practices for LinkedIn advertising, you’ll be poised to make smart decisions geared toward sustainable growth.
If you’re a marketer who delights in data, we think you’re going to have a lot of fun poking around in the Insights and Research hub. Come take a peek.
