LinkedIn Marketing Labs: Introducing LinkedIn Ads

January 27, 2021

Introduction to LinkedIn Ads

It’s no secret that LinkedIn offers a host of advertising capabilities that can help supercharge your brand’s awareness, engagement, and conversions. From tightly targeted campaigns to in-depth metrics, LinkedIn ads can offer your business a wide range of features to get your message out and measure your impact. But for many, the hardest part is getting started. 

You can now take advantage of LinkedIn Marketing Labs, a new free online learning center  that helps marketing professionals learn more about the science of marketing to professionals on LinkedIn. In the Labs, you’ll find a series of curated courses where you can learn how to best utilize LinkedIn’s advertising features.

A good place to start your learning journey is with the first Basic course on the menu: Introduction to LinkedIn Ads. Let’s take a closer look at this introductory course and what you’ll find inside.

Understanding the Why and How of LinkedIn Ads

LinkedIn can be a powerful marketing tool, and 92% of B2B marketers use the platform to distribute content. But why?

The course walks you through the answers, explaining how LinkedIn is the right environment to find the right audience in the right mindset. You’ll also learn how LinkedIn can help lift your brand’s reputation through positive associations and built-in trust.

Once you understand how important a tool LinkedIn can be, it’s time to learn how to take advantage of all it has to offer as an advertising platform. To reap the benefits of LinkedIn Ads, you’ll want to get fully comfortable with Campaign Manager. After completing this course, you will know how to set up your own LinkedIn Page, plan your advertising campaign strategy, and find your way around the Campaign Manager experience.

Once you’ve got the fundamentals down, the course will walk you through some of the most important features, like reporting and optimization.

Getting Under the Hood of LinkedIn Ads

Understanding how reporting and analytics work in Campaign Manager is instrumental to building strong campaigns, refining your audiences, and improving results over time. This introductory course will equip you with the essentials of measuring ad performance on LinkedIn. You’ll learn how to tie your reporting to your marketing objectives, and how to use tools like Conversion Tracking, Site Retargeting, and Advanced Demographics.

Your Learning Journey Is Just Beginning

After completing the Introduction to LinkedIn Ads course, you’ll have a strong foundation for getting started, tracking your objectives, understanding your audience, and optimizing your content.

The best news is, you’re only getting started. LinkedIn Marketing Labs offers two more introductory courses, which dive more deeply into Ad Targeting and Reporting & Analytics. After that, you can move on to the Intermediate courses, and continue to learn more about the science of marketing and how to get the most out of LinkedIn as a marketing tool.

Whatever your current level of expertise, there’s almost always more to learn. Head over to LinkedIn Marketing Labs and start your journey.