Plug-and-Play: A Template for Better LinkedIn Campaign Planning

March 12, 2021

Better LinkedIn Campaign Planning

Editor's Note: Enjoy this special encore post, which was one of readers' favorites so far in 2021. It was originally published on March 12.

Planning campaigns can seem like a daunting task. There are so many components to account for and opportunities for optimization. Knowing as we do that a poor foundation usually leads to a shaky structure, marketers tend to feel considerable pressure during this initial phase of strategic groundwork.

Wouldn’t it be nice if someone just made it way easier?

We’ve got you covered.

Your Template for Better LinkedIn Campaign Planning

We’ve designed the Campaign Manager experience to be as simple and intuitive as possible, allowing marketers to build ad campaigns around clear central objectives, but it’s undeniable: there are a huge array of tools, features, and functionalities at your disposal. No one wants to overlook an opportunity for better results.

With our new LinkedIn campaign planning template, you can confidently check every box. 

This one resource will help users create and launch campaigns that contribute to a healthy full-funnel marketing strategy, with guided planning materials to help you:

  • Build content around three core marketing objectives in Campaign Manager: Awareness, Consideration, Conversions.
  • Engage at each stage of the buyer’s journey through a combination of thought leadership, demand generation, and brand awareness. 
  • Understand which metrics and KPIs correlate with which specific objectives and advertising products.
  • Maximize the ROI of your LinkedIn campaigns.

How to use the template

  • You can input your own variables into the template, such as audience, embedded links/images, and ad copy

  • It’s all tailored specifically to the ad product you intend to use, whether Single Image Ads, Carousel Ads, Video Ads, Message Ads, Dynamic Ads, Text Ads, or Lead Gen Forms. 

  • You’ll even find the pertinent ad specs right in front of you as you plan, along with links to resources with best practices and specialized tips for each product.

We’re on a mission to take the “pai(g)n” out of campaign planning and focus your energy where it counts: creating engaging and helpful content for your audience.

Download the template now and start planning your next standout LinkedIn campaign!