LinkedIn Pages

15 Inspiring Content Ideas for Your LinkedIn Page

Woman sitting at a desk and looking at a laptop screen with an attached camera device.

There are more than 30 million Pages on LinkedIn. If yours isn’t one of them, you’re missing opportunities to get your content in front of the audience that matters most to your business. Plain and simple.

If you’re just getting started with your Page, or are a content powerhouse team of one, you might not feel like you have enough content to post 3-4 times a day, but the truth is you likely have the content sitting right in front of you – it’s on your company website, your blog, third-party articles and more!

Different posts clearly have different objectives. If your goal is lead generation your update may link to a landing page for a gated eBook or whitepaper. If your goal is brand awareness your post might link to your company website or perhaps you’ll share a blog post announcing a new product or feature enhancement. If it’s a thought leadership play you might share an article your CMO published on the LinkedIn platform.

In a TL;DR world where there is actually way too much content and not enough effective content, here are a couple of ideas – from our team to yours – to help inspire you to publish more effective posts on your LinkedIn Page and grow your following.

Types of Posts You Should Share on Your LinkedIn Page

#1. Video, video, video

Facts:

  • Video is 5x more likely than other types of content to start a conversation among members.
  • LinkedIn members spend almost 3x more time watching video ads compared to time spent with static Sponsored Content.

Here are two (of many) ways our team has incorporated video into our LinkedIn Page content strategy.

Short video series

LinkedIn Marketing Minute is a series of videos aimed at providing actionable advice to marketers like us. Including influencers, like Ann Handley below, increases credibility and will likely increase reach as they will likely share it with their networks.

Video case studies

It’s a video. It’s a case study. It’s a 30-second video promoting a case study! Short, sweet, and engaging.

Video case studies

It’s a video. It’s a case study. It’s a 10-second video promoting a case study! Short, sweet, and engaging.

#2. Carousel posts

This post feature allows users to scroll through a carousel of images that deliver compelling, branded content. These posts fill the gap between short videos and single-image posts and offer you a way to tell your story progressively across several images.

#3. Newsletters keep them coming back for more

Bite-sized nuggets that keep readers engaged and offer the opportunity to read more – what’s not to love about newsletters? This popular content format is available to members and Pages with more than 150 followers that have a demonstrated record of publishing original content.

Screenshot of This Week in Marketing newsletter (LinkedIn Ads Pages Newsletter)

#4. Articles give your content authority

If long-form content is your jam, try publishing Articles. Delivering a unique perspective on timely industry news or sharing a story about how your organization creatively solved a problem for a client will get you noticed.

Screenshot of guide on LinkedIn Ads Showcase Page

#5. LinkedIn Live events

Ahh - the thrill of creating your content as it’s being published! LinkedIn Live events have exploded in popularity and are a content goldmine. Create excitement ahead of the event with posts teasing the live show, then use snippets from the live-stream to share highlights and bits of wisdom (which will, in turn, create excitement for your next LinkedIn Live!). Check out our Q&A for more about LinkedIn Live.

Screenshot of post on LinkedIn Showcase Page

#6. Poll your audience

Polls are a fantastic way to get a conversation started on your Page! By offering up choices that will elicit passionate responses, your followers will be more likely to discuss the question in the comments.

Screenshot of poll on LinkedIn Showcase Page

#7. Thought leadership posts

Not every post should be about your business or product. You can build thought leadership and authority in your space by taking a spicy point of view on a timely or controversial topic.

Screenshot of thought leadership post on LinkedIn Showcase Page

#8. Images featuring catchy text

When you want to earn that hard-stop from folks scrolling their feeds, punchy statements are a great way to create an attention-grabbing moment. Short bits of wisdom, conversation-starting questions, and linked content highlights make for great image copy.

Screenshot of post on LinkedIn Showcase Page

#9. Product launches and feature enhancements

Keep your audience up-to-date on the latest and greatest of your products or services. Then take the next step and share best practices on how to use them.

Screenshot of post on LinkedIn Showcase Page

#10. Celebrate company wins and milestones

Give an inside look at your company’s mission and vision. Don’t be shy to celebrate company wins and show gratitude to followers and customers for helping you achieve your goals.

#11. Highlight company leaders

People buy from people, not companies. Humanize your brand and give your audience the opportunity to take a peek inside your company culture while simultaneously highlighting your best employees as thought leaders.

Screenshot of post on LinkedIn Showcase Page

#12. Drive registration for events your company is hosting or sponsoring

Our Showcase Page consistently drives high registration numbers for our webcasts and our (award-winning!) Live with Marketers episodes.

#13. Promote eBooks

When we launch an eBook, we typically create 4-5 images and videos featuring the eBook cover, stats, quotes, and tips taken from the content to extend the campaign shelf life.

#14. Third-party content

No one likes to hang with the person at the party who’s talking about themselves the whole time.

Insider tip: Be sure to tag the author and their company to increase your post’s chances of being noticed or shared within their circles.

Screenshot of guest post on LinkedIn Showcase Page

#15. Original research

Original research and insights tend to knock it out of the park. The data from your latest survey or analysis can be used across multiple content types including video snippets, carousel posts, and newsletter highlights. 

Whether you are preparing to create your first Page or simply seeking ways to optimize and improve, the LinkedIn Pages Playbook is your one-stop-shop resource. Enjoy!