LinkedIn Pages

Find Inspiration From the 10 Most Followed Pages on LinkedIn

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The foundation of a successful LinkedIn Page is a robust and active community of followers. We hear frequently from organizations that growing this total is their top marketing aspiration on the platform.  

In trying to understand what makes a LinkedIn Page appealing and follow-worthy for members, we thought it might be helpful to analyze those who are leading the way. As such, we’ve assembled a list of the 10 most followed LinkedIn Pages and the qualities that help them succeed. You can visit the LinkedIn Collective for further insights around common themes that help their strategies resonate. 

The World’s 10 Most Followed LinkedIn Pages 

From media to consumer goods to consulting and beyond, the companies represented in this list span a wide range of industries. They’ve all found their own unique ways to stand out on LinkedIn, but we’ll identify some commonalities and takeaways that might be applicable to other growing Pages out there.

Note: We excluded LinkedIn-owned Pages and those that do not actively publish on LinkedIn from this list.

1. Amazon 

Followers: 28.5M

Amazon’s LinkedIn Page is a perfect case study in best practices. It punctuates every point with colorful, custom images (which can bring in twice the comments) and people-centric videos (5x more engagement). Amazon stays active by posting and sharing content almost every day. Most importantly, they keep the focus on their employees, putting culture front and center.

2. Google

Followers: 26.9M

Living up to its brand, Google has mastered the art of providing visitors with the information they’re looking for as clearly and effectively as possible. Its frequent posts focus on providing valuable information and encouraging curiosity, whether talking about how to get a job at Google, interviewing employees, or even just starting conversations. Google commits to using its “#lifeatgoogle” hashtag often, and encourages its employees to do the same. As a result, it has a topic of discussion with more than 5,000 followers of its own.

3. TED Conferences

Followers: 23.0M

LinkedIn is the place professionals go for thought leadership, so TED has a built-in advantage as one of the most acclaimed and famous sources for credible thought leadership anywhere. It does a great job of making this content the centerpiece of its Page, posting excerpt clips from TED Talks, articles expanding on the ideas from these talks, and intriguing conversation-starters. Its Video section is a treasure trove of expert insights, all condensed down to bite-sized clips perfect for sharing on social media.

4. Microsoft

Followers: 18.3M

As you scroll down Microsoft’s LinkedIn Page, three things become immediately apparent. One: It’s buttoned up. All the information you need, you can find quickly and intuitively. Two: It cares about staying up to date. Their frequent posts combine company news with product explanations, industry analysis, and even a healthy dose of humor. Finally, and most importantly: Through its Life at Microsoft section, its focus on and explanation of hybrid work, and even the company's core mission statement, it’s obvious that Microsoft cares about putting its people first.

5. Unilever

Followers: 18.1M

Unilever’s LinkedIn Page is a lesson in the effectiveness of consistent branding. The moment you enter the Page, your eye is drawn to Unilever’s distinctive blue logo, instantly forming an association between that color and Unilever. This brand style is present in almost everything it publishes, with much of the content shining a spotlight on its talent. 

6. Forbes

Followers: 17.9M

Like TED Conferences, Forbes has content practically made to be shared on social media – and LinkedIn in particular. It capitalizes on this with custom social-friendly images for each post and concise, attention-grabbing blurbs to accompany them. Forbes has even committed to a specialized content strategy for LinkedIn specifically, recently starting a weekly LinkedIn Newsletter featuring exclusive content aimed at helping ambitious professionals succeed. Forbes’ LinkedIn Page is more than a simple extension of its primary offerings; it’s a new, complementary offering in and of itself.

7. IBM

Followers: 14.6M 

IBM’s LinkedIn Page is a great summary of the best practices we’ve seen covered so far. Complete Page with fully-built About, Products, and Life sections? Check. Product page with simple, straightforward descriptions? Check. A healthy posting cadence combining posts on current events, product updates, case studies, event promotion, and employee spotlighting? Check. IBM’s Life tab, redubbed “Discover IBM,” is a particularly good example of how to present company culture in an eye-catching and engaging way.

8. Nestlé

Followers: 14.0M

Like IBM, Nestlé nails the basics, between its About section, recently posted videos and highly engaged and diverse posting. What elevates its Page in particular, however, is its use of the “Our featured commitments” section of the About tab. In this section, Nestlé doesn’t just talk about their commitment to reaching net zero emissions by 2050 – they show their work. The company frequently updates this section with its latest environmentally sustainable initiatives and policies, making its LinkedIn Page a living demonstration of their brand values. 

9. Harvard Business Review

Followers: 13.7M

From its posts to its LinkedIn Live events to its frequent responses to member comments, Harvard Business Review makes its LinkedIn presence into a powerful tool for fulfilling the brand mission: being the go-to place for ambitious professionals to find highly valuable career development information. Post by post, live event by live event, HBR sticks to this mission plan, and they’ve kept gaining followers as a result.

10. The Economist

Followers: 13.0M

The Economist manages to pull off two delicate branding best practices that can often feel contradictory. By leveraging its brand’s striking bright red coloring, font, and distinct visual construction, its content is identifiable as The Economist’s immediately. At the same time, however, none of these brand guidelines prevent the publishing company from making its content visually diverse and eye-catching. 

Want to learn more about how the world’s largest companies excel on LinkedIn? Read our deep-dive analysis of how the most followed brands develop a magnetic presence on the platform.