It seems like every day, a new marketing influencer, publication or company is preaching the importance of employee engagement.
This comes as no surprise in the current marketing landscape. It’s difficult to get organic reach on any social platform today. Mark Zuckerberg himself stated in a 2018 press release, “You’ll see less public content like posts from businesses, brands, and media.” What’s more, a 2017 study by Edelman revealed that while 63% of people trust others like themselves, only 52% trust businesses.
With organic reach harder to come by and audiences trending toward suspicion when it comes to brands, employees represent a final, untapped frontier for advancing your marketing messages to a warmer and wider crowd. That’s why LinkedIn is fully invested in their employee advocacy solution, LinkedIn Elevate.
To find out how some of the largest and most successful companies in the world are approaching employee advocacy, we sat down with Eric Jaffe, Sr. Manager of Employee Communications and Advocacy at Microsoft and captured interviews with other marketers at Wells Fargo, Cisco, and CSAA Insurance Group.
From those conversations, we created our newest guide, Transforming Your Employees Into Brand Advocates. In this guide, we explore how these organizations are finding success with our product, including:
1. What’s in it for employees
2. Resource required
3. Curator training and maintenance
4. Engaging the rest of your employees
5. Strategizing your content
6. Measuring success & optimizing
Download our free guide today for the answer to any question you might have about how to get set up, implement best practices, and measure the impact of your employee advocacy program.
