LinkedIn Pages: Our Latest and Greatest Features

LinkedIn Pages are more interactive and insightful than ever with new features like Featured posts, Sponsored Articles, Pages Messaging and more. 

Read on to learn about  exciting updates to the LinkedIn Pages product offering.

What’s New?  Featured Posts, Sponsored Articles and more are Now Available  (April 2024)

Featured posts on your LinkedIn Page

LinkedIn Page Super admins can now select up to three posts to feature front-and-center on your Page. These posts will appear in the Featured section of your Page’s Home tab. This is in addition to the existing ability to Pin a post atop your Page’s feed.

Got a piece of content you’re really excited about? Maybe a podcast episode you want to build awareness around? Give it the visibility it deserves. Click here to find simple instructions for managing your Featured posts.

Promote LinkedIn Articles to your target audience

Bring content closer to your target audience with a native-to-LinkedIn format. LinkedIn Articles are articles written on the platform with a unique LinkedIn URL. They can be published by your LinkedIn Page or written and posted by thought leaders (both employees and member creators). 

These articles can now be sponsored through the Boost flow in LinkedIn Pages or through single image ad campaign creation in Campaign Manager. Think you don’t have existing article content to promote? Try searching for an existing LinkedIn Article written by a relevant thought leader in your Content Library in CMT and request permission to sponsor. Have blog posts on your company website? Copy your blog post to your organization’s LinkedIn Page as an Article and boost it. 

Coming soon: Drive newsletter subscriptions by promoting LinkedIn Articles that are part of a newsletter series. 

Click here to learn more about Sponsored LinkedIn Articles.

Engage members directly as a brand with LinkedIn Pages Messaging

With brands and marketers laser-focused on building online communities, we are introducing new tools suited for the task on LinkedIn. Pages Messaging is now available for all companies. With this enhancement, members can reach out to organizations with a Message button on the Page, enabling admins to engage in 1:1 conversations via a dedicated inbox for Pages. 

Job candidates, customers, prospects and influencers can now reach out to your brand directly through Pages Messaging. At a time where audiences want brands to be responsive and accessible, this update helps yours answer the call. Conversations are member-initiated, and only super or content admins for your Page have the ability to reply.

To support this launch, we’re also excited to announce six key API integrations with our Marketing Partners at Bird, Brandwatch, Hootsuite, Oktopost, Sprinklr, and Zoho. These will help users who already leverage one of these platforms to manage their LinkedIn presence manage their messaging as well at scale through specialized solutions.

Go deeper with competitor analytics

Competitor analytics help you gauge your brand’s performance on LinkedIn against others in your category. Page admins can select which LinkedIn Pages they want to track with this feature, and then keep an eye on the following analytics:

• Follower metrics showing the Page’s all-time followers as well as new followers gained within a specified time range. 
• Organic content metrics to help you understand the frequency with which competitors are creating and sharing.
• Trending competitor posts highlighting the top trending original posts created by your competitors in the past 30 days – refreshed daily. 
  

These insights give you context into how competing brands are approaching their LinkedIn strategies and what subjects they’re talking about. 

Learn more about your LinkedIn Newsletter’s performance and growth

We’ve built out Newsletter analytics to help brands learn more about the performance and audience of their LinkedIn Newsletter. Use customized date ranges to gain insight into the following:

• Trends: Learn how many article views and new subscribers you’ve gained over loss in comparative timeframes.
• Article totals: View the number of impressions, engagements and article views your specific newsletter editions have received.
• Subscriber demographics: Use this dropdown menu to better understand your audience in aggregate based on job titles, company, company size, seniority or locations.
• New subscribers: Find a full list of your latest subscribers with the most recent at the top. There are accompanying prompts to engage by following, connecting or messaging.
  

Get More Out of Your LinkedIn Page

In addition to taking advantage of these powerful new features and capabilities, we recommend checking out some of the resources below to make sure you’re getting the most out of your brand’s central hub on LinkedIn:

• 12 Ways to Improve Your LinkedIn Page
• 15 Tips for Attracting Followers to Your LinkedIn Page
• Top Tips for Measuring and Improving Engagement on LinkedIn
• Unlock the Secrets to Breaking Through on the LinkedIn Feed
• Find Inspiration From the 10 Most Followed Pages on LinkedIn   
  

Bookmark the LinkedIn Marketing Solutions product update page to stay tuned into new features and functionality for Pages.